Category
Lifestyle
Assisted Choices
Trend cluster
Category
Economical
Infancy
Looking to offer nutrients on a budget, parents turn to homemade meals.
3.7
Trend score
Trend
What is the Economical Infancy trend?
Economical Infancy: With the cost of maintaining a comfortable upbringing for children often reaching staggering amounts, opting for organic, and often pricier health food items can be challenging for families who are tight on a budget. Seeking to offer nutritional goods in a more cost-effective manner, parents are turning to homemade infant meals to combine the need for nourishment with more accessible, economic means.
Trend themes
Themes within the Economical Infancy trend
Three behaviours holding the trend together01
Homemade Baby Food
Parents are looking to make their own, fresh and nutrition-packed baby food, rather than relying on processed jars of baby food.
02
Sneaking Healthy Foods into Snacks
Parents are finding ingenious ways to sneak healthy ingredients into their kids' favorite snacks, with the hope of getting them to eat more healthily.
03
Inexpensive Nutritious Meals
Families on tight budgets are opting for homemade meals that are nutritious and cost-effective.
Industry implications
What the Economical Infancy trend means for industry
Where the trend changes the playbookFor
Food
The food industry has an opportunity to create more affordable and nutritious options for parents of infants and young children.
For
Kitchen Appliances
The kitchen appliance industry can innovate and create appliances that make it easier for parents to prepare homemade baby food.
For
E-commerce
The e-commerce industry can offer platforms that streamline the ordering and delivery of affordable, healthy, homemade infant meals.
Trend signals
Trend signals for Economical Infancy
Trend score 3.7 out of 10, from popularity 55%, activity 48%, freshness 8%.
Popularity55%
Activity48%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Economical Infancy trend
4 featured examples from Jan 14, 2014 to Mar 13, 2015CategoryArt & Design
Cookie Dough Molds
The Smart Cookie Tray is a Silicone Mold That Shapes and Stores Homemade Dough
The Smart Cookie Tray's silicone mold concept presents opportunities for kitchen utensil manufacturers to disrupt the market with innovative and versatile products that enhance th…
CategoryLifestyle
Home-Prepared Infant Meals
This Homemade Organic Baby Cuisine is Prepared Naturally
Disruptive innovation opportunity in the baby food manufacturing industry by introducing organic and homemade options.
CategoryLifestyle
Secretly Healthy Kid's Snacks
Oh My Veggies Helps Make a Fruit Leather with a Healthy Surprise
The food and beverage industry can explore the development and marketing of secretly healthy snacks to cater to health-conscious parents seeking nutritious options for their child…
CategoryLifestyle
Baby Food Processors
The Baby Brezza One Step Baby Food Maker is a Game Changer
Opportunity for disruptive innovation in the baby food industry with the development of advanced baby food processors that cater to the growing demand for homemade baby food.
