Trend cluster
Category

Portioned
Indulgence

Seeking techniques for portion control, parents turn to playful food shapers.

Dinosaur Sandwich Cutters3D Baking Monster ShapesAdorable Egg-Shaping DevicesAdorable Owl-Eyed BreakfastsFantastical Food Shapers

Trend

What is the Portioned Indulgence trend?

Portioned Indulgence: As the rate of child obesity continues to rise in North America, efforts to educate children on nutrition and portion control are becoming more common. Seeking to cut back on oversized meals without sacrificing quality, parents are turning to humorous food shapers to provide infants with visually stimulating, yet carefully rationed sources of indulgence. Playful methods of portion control reflect the urgency of battling child obesity.

Trend themes

Themes within the Portioned Indulgence trend

Three behaviours holding the trend together
01

Playful Food Shapers

As parents turn to humorous food shapers to provide children with visually stimulating, yet carefully rationed sources of indulgence, businesses can innovate by creating playful and practical tools for portion control, that will entice not just children but even adults.

02

Hollow Casts for Baking

Hollow cake molds could create new opportunities for culinary creativity around 3D cake designs and offer new possibilities for decorating, creating diverse and memorable characters.

03

Edible Art for Picky Eaters

The use of fun cutters and molds for food can inspire children's imagination and enthusiasm for organic, fresh and healthy food, paving the way for creative combinations of food and art.

Industry implications

What the Portioned Indulgence trend means for industry

Where the trend changes the playbook
For

Kitchen Gadgets

Innovative kitchen gadgets that utilize shapes, images and colors are ideal for parents who want to make healthy food look appealing to kids and offer endless opportunities for fun, imaginative, and healthy cooking.

For

Party Decorating

Hollow cake molds are an ideal way to create memorable 3D cakes for children's birthdays, and can be matched with colorful decorating tools for an outstanding party experience.

For

Educational Toys

Humorous molds and cutters that foster kids' imagination and creativity give rise to new opportunities for play, food-related activities and training in sensory discrimination.

Trend signals

Trend signals for Portioned Indulgence

Trend score 2.9 out of 10, from popularity 30%, activity 48%, freshness 8%.

Popularity30%
Activity48%
Freshness8%
Audience
30%Men
70%Women
  • Gen Alpha
  • Gen Z
  • Millennial
  • Gen X
  • Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific