As life becomes increasingly digital, consumers willingly give their locations up
Implications - With information as personal as credit card information and relationship statuses recorded online, it's only natural that consumers also willingly give up their locations to the world wide web. It's the desire to stay connected to others that dictates hyper-tagging. Ultimately, sharing personal information verbally is not enough for consumers who wish to record their entire existence publicly.
Trend Themes
-
Location-based Hyper-tagging — As digital information becomes increasingly common, trend hunters can create apps that allow users to share hyper-specific location-based data to connect with others.
-
Personalized Object Tagging with Augmented Reality — Developing apps that allow users to add augmented virtual content like videos or stickers to physical objects in their lives presents opportunities for marketing, creativity, and social engagement that breaks free from the digital.
-
Wearable and Embedded GPS Tracking Technology — Wearable and embedded GPS technology is an emergent and valuable tool for safeguarding children, adults, and whole populations in the event of disaster, and opens up possibilities for always-available connection with friends and family.
Industry Implications
-
App Development — Professional app developers who can create trendy, interactive, and above all useful location-based apps for mobile systems will be in high demand.
-
Marketing — Marketing and advertising professionals who can implement sophisticated and augmented marketing campaigns should investigate the possibilities for location-based and smart-object marketing and messaging.
-
Wearables and Iot — Investment in the burgeoning wearables and internet of things space is also likely to provide competitive ROI in the long run, particularly for applications related to GPS-enabled safety, health, and connectivity.
6 Featured, 54 Examples:
338,642 Total Clicks
Date Range:
Jan 13 — Sep 14
Trending:
Untested
Consumer Insight Topics:
