Category
Tech
Delegated Interfaces
Trend cluster
Category
Hyper-Tagging
As life becomes increasingly digital, consumers willingly give their locations up.
2.5
Trend score
Trend
What is the Hyper-Tagging trend?
Hyper-Tagging: With information as personal as credit card information and relationship statuses recorded online, it's only natural that consumers also willingly give up their locations to the world wide web. It's the desire to stay connected to others that dictates hyper-tagging. Ultimately, sharing personal information verbally is not enough for consumers who wish to record their entire existence publicly.
Trend themes
Themes within the Hyper-Tagging trend
Three behaviours holding the trend together01
Location-Based Hyper-Tagging
As digital information becomes increasingly common, trend hunters can create apps that allow users to share hyper-specific location-based data to connect with others.
02
Personalized Object Tagging with Augmented Reality
Developing apps that allow users to add augmented virtual content like videos or stickers to physical objects in their lives presents opportunities for marketing, creativity, and social engagement that breaks free from the digital.
03
Wearable and Embedded GPS Tracking Technology
Wearable and embedded GPS technology is an emergent and valuable tool for safeguarding children, adults, and whole populations in the event of disaster, and opens up possibilities for always-available connection with friends and family.
Industry implications
What the Hyper-Tagging trend means for industry
Where the trend changes the playbookFor
App Development
Professional app developers who can create trendy, interactive, and above all useful location-based apps for mobile systems will be in high demand.
For
Marketing
Marketing and advertising professionals who can implement sophisticated and augmented marketing campaigns should investigate the possibilities for location-based and smart-object marketing and messaging.
For
Wearables and IoT
Investment in the burgeoning wearables and internet of things space is also likely to provide competitive ROI in the long run, particularly for applications related to GPS-enabled safety, health, and connectivity.
Trend signals
Trend signals for Hyper-Tagging
Trend score 2.5 out of 10, from popularity 45%, activity 22%, freshness 8%.
Popularity45%
Activity22%
Freshness8%
Audience
70%Men
30%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Hyper-Tagging trend
6 featured examples from Jan 3, 2013 to Sep 15, 2014CategoryTech
High-Tech GPS Lifejackets
These Lifejackets Could Help Prevent Fatalities in a Sea Disaster
There is an opportunity for companies in the marine industry to invest in smart life-saving equipment to improve safety and reduce fatalities.
CategoryLife-Stages
GPS-Tracking Children's Watches
The hereO Watch Lets You Track Your Kid's Every Move
The wearable technology industry has opportunities to innovate with GPS tracking features for children's devices.
CategoryTech
Creepy Geo-Tagging Applications
The Beat Website Tracks Instagram Photos
Exploring innovative ways to make social media platforms more secure, private, and personalized for users.
CategoryTech
Physical Object-Tagging Apps
The Taggar App Uses Augmented Reality to Tag Items in Real Life
Opportunity for mobile app developers to create new apps or enhance existing ones by incorporating augmented reality tagging functionality.
CategoryTech
Social Media Tagging Adaptations
'Photos of You' Introduces a New Way of Tagging Instagram Friends
Opportunity for social media platforms to integrate user-friendly tagging features to enhance their platforms' functionality and user engagement.
CategoryTech
Friend-Locating Apps
The Marco Polo App Helps You Find Your Friends While You're Out on the Town
Opportunity for disruptive innovation: Collaborate with developers to create personalized and intuitive friend-locating apps that offer additional features like instant messaging…
