The Giant Fortune Cookie by Fredrik Staurland is a t-shirt which comes packaged exactly as stated –- in a giant edible fortune cookie. In order to get to the t-shirt fortune, you must crack open the cookie exterior.
Staurland is a freelance graphic designer, currently studying communication design in Australia. The Giant Fortune Cookie is a great example of his clever design work, and definitely a tasty treat for those who come across it.
Implications - In today's society, consumers are attracted to products that offer them mind-altering or unusual qualities. Products with contradictory or improbable combinations of products will likely succeed in holding the attention of consumers than their simple counterparts. Such products will also stand out as the most memorable or distinct amongst competitors in the minds of shoppers.
What's Driving This Trend
- Unconventional Packaging
- Products with unusual or contradictory packaging materials to grab consumer attention.
- Edible Merchandise
- Incorporating edible or flavorful elements to merchandise.
- Clever Product Design
- Unique and clever product design attracts consumers and sets products apart from competitors.
Who This Affects Most
- Fashion Industry
- Incorporating edible or flavorful elements in clothing merchandise.
- Food Industry
- Developing packaging materials that are edible and add novelty.
- Design Industry
- Creating unique and clever product design to make products stand out.
