Category
Tech
Automated Upkeep
Trend cluster
Category
Communal
Gaming
As the popularity of gaming expands, players turn to more communal methods of play.
2.4
Trend score
Trend
What is the Communal Gaming trend?
Communal Gaming: As gamer culture continues to expand with the advancements of technology and online interaction, players are becoming more open and expressive of their gaming habits as a means to connect with a societal emphasis on play. Adding more physical interaction to traditionally private methods of online gaming, high-tech gaming TVs and entertainment systems allows consumers to immerse themselves in fantasy while simultaneously opening up the door for more connected play.
Trend themes
Themes within the Communal Gaming trend
Three behaviours holding the trend together01
Communal Gaming
As gamer culture continues to expand with the advancements of technology and online interaction, players are becoming more open and expressive of their gaming habits as a means to connect with a societal emphasis on play.
02
Voice-Activated Entertainment Systems
With the new Xbox ONE, the software activates by voice commands, allowing hassle-free control over cable TV, video games, and music libraries at your voice’s command, and recognize users’ faces through Kinect camera for quick login.
03
Cloud-Streamed Videogame Systems
Sony’s announcement of the PlayStation Now cloud gaming system is showing its competitors its power and allowing users who subscribe or rent games access to a library of PlayStation titles, providing access to games on gaming consoles, televisions, and other devices.
Industry implications
What the Communal Gaming trend means for industry
Where the trend changes the playbookFor
Home Entertainment Industry
With gaming technology expanding, players are looking for immersive, communal, and interactive experiences to enhance their gaming experiences, creating disruptive innovation opportunities for companies to provide such experiences at home.
For
Media Industry
Media machine consoles and video game TV stations on which users can purchase music, games, movies, and other media content, as well as access Hulu, Netflix, and YouTube, provide companies with disruptive innovation opportunities to provide cloud and streaming services for games, TV shows, and movies.
For
Technology Industry
Voice-activated entertainment systems and cloud-streamed videogame systems, along with media center consoles and televisions provide disruptive innovation opportunities for companies in the technology industry to develop new products and services that cater to users’ growing demand for seamless and interactive experiences.
Trend signals
Trend signals for Communal Gaming
Trend score 2.4 out of 10, from popularity 47%, activity 18%, freshness 8%.
Popularity47%
Activity18%
Freshness8%
Audience
70%Men
30%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Communal Gaming trend
5 featured examples from Jan 10, 2013 to Apr 13, 2014CategoryTech
Media Machine Consoles
The 'Qubi' Media Center Has Everything You Need for Entertainment
The gaming and entertainment industry can leverage the trend towards intuitive entertainment consoles like the Qubi to create immersive gaming experiences and offer a wide range o…
CategoryTech
Cloud-Streamed Videogame Systems
The Sony PlayStation Now Just Launched at CES 2014
The rise of cloud-based streaming and the introduction of cloud-streamed videogame systems like Sony's PlayStation Now present disruptive innovation opportunities in the gaming in…
CategoryTech
Video Game TV Stations
Xbox TV Will Be Coming Soon as Xbox One Will Get Its Own Programming
The gaming and entertainment industry can expand their reach and revenue by exploring opportunities in the creation of gaming console TV channels.
CategoryTech
Holistic Gamer-Friendly Spaces
New Illumiroom Microsoft Technology Expands the Borders of TV
The gaming industry can leverage Illumiroom-like technologies to revolutionize gaming experiences and attract more players.
CategoryTech
Voice-Activated Entertainment Systems
Microsoft’s New Xbox One Uses Voice and Face Recognito
The gaming industry can leverage voice and facial recognition technologies to create innovative and immersive gaming experiences.
