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Chalk Print Bakery Branding

Two Hands Bread Packaging References the Casual Signage of Kiwi Delis

— April 13, 2013 — Lifestyle
New Zealand's Shout Design decided that the best way to communicate the artisan quality of one particular bakery was to give Two Hands Bread packaging a brand identity with a creative edge. Inspired by the delightful and ever-changing sandwich boards that stand on the sidewalks in front of delis, the team came up with charming labels for a series of bags.

Jo Tronc's custom handwritten typefaces have been scrawled in the manner that you would see on those very chalkboards. They feature a variety of different fonts to create aesthetic intrigue and casual character.

A pair of white handprints marks every piece of Two Hands Bread packaging, as if made by the hands that drew up the labels. These can also be interpreted as impressions made in flour, referencing the work of the baker.
Trend Themes
1. Artisan Branding - The use of custom handwritten typefaces and unique packaging designs can communicate the artisan quality of a product.
2. Creative Packaging - Drawing inspiration from everyday signage, such as sandwich boards, can create packaging that stands out and appeals to consumers.
3. Aesthetic Intrigue - Using different fonts and design elements can create visual interest and add a sense of casual character to product packaging.
Industry Implications
1. Bakery - Bakeries can explore creative packaging and branding solutions to differentiate themselves in a competitive market.
2. Graphic Design - Graphic designers can find opportunities to create custom typography and packaging designs that reflect the identity of a brand.
3. Food and Beverage - Companies in the food and beverage industry can incorporate unique packaging designs to attract customers and create a memorable brand experience.
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