Targeting design-conscious parents, brands deformalize essential wares
Implications - As more consumers embrace open concept living, brands are responding in kind with baby décor varieties that allow for enhanced mobility and a relaxed aesthetic. Of particular interest to young parents still adjusting to family life, the utilization of deformalized materials that aid rest in any space place a focus on development and comfort: a quality that's highly sought after by first-time parents.
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Date Range:
Jul 13 — Apr 14
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