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Augmented Philanthropy

Activists turn to surreal forms of marketing to convey urgency

Implications - Charities are moving towards marketing approaches that invade the space of consumers to force them to pay attention. Utilizing Photoshop and the materials of the surrounding area to build guerrilla campaigns, this cause advertising evokes an adverse reaction to relay issues to consumers.
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 52 Examples:
266,433 Total Clicks
Date Range:
May 13 — Apr 14

Featured Examples

Gender-Switched Pregnancy Ads
Gender-Switched Pregnancy Ads
Thses Ads for the City of Chicago Show Impregnated Teenage Boys
In an effort to raise awareness for teenage pregnancies, the City of Chicago commissioned shocking ads featuring pregnant boys. Instead of mimicking classic pregnant girl ads, the campaign opted... MORE
Spectacular Polar Bear Puppets
Spectacular Polar Bear Puppets
The Greenpeace Polar Bear Struts Her Stuff for the Arctic
Chrispher Kelly is the man behind the new Greenpeace Polar Bear, a massive puppet that’s set to walk the streets of London to advocate for greater protection the Arctic. The bear, named Aurora,... MORE
Self-Conscious Billboard Ads
Self-Conscious Billboard Ads
The Dove 'Girl Outdoor' Ad Has a Girl Hiding Using the Ad Itself
In a billboard campaign by Dove called ‘Girl Outdoor,’ a young girl is seen peeling the billboard away to shield herself from prying eyes. Encouraging mothers to “join the... MORE
Protective Rugby Player Ads
Protective Rugby Player Ads
The Woman’s Room Campaign Urges "Stand Strong Against Violence"
Although the Woman’s Room ad campaign might seem to be promoting violence against violence, once the uniform on one of the males is recognized, it becomes clear that is not the case at all. Instead,... MORE
play_circle_filled Multi-Faceted Violence Ads
Multi-Faceted Violence Ads
This ANAR Campaign Shows a Different Message to Kids and Adults
It may look like a typical awareness campaign poster, but there is more than meets the eye in this campaign. In commemoration of International Children’s Day, a Spanish kid’s help phone line... MORE
Awareness-Raising Reflective Artwork
Awareness-Raising Reflective Artwork
'The Lost Lakes' Spreads an Environmental Message in Beijing
These reflective large scale art installations represent China’s 240 lost lakes that disappeared in the past 40 years due to climate change. Placed strategically around the city of Beijing, &#... MORE

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