Activists turn to surreal forms of marketing to convey urgency
Implications - Charities are moving towards marketing approaches that invade the space of consumers to force them to pay attention. Utilizing Photoshop and the materials of the surrounding area to build guerrilla campaigns, this cause advertising evokes an adverse reaction to relay issues to consumers.
Trend Themes
1. Guerrilla Campaigns - Charities are moving towards marketing approaches that invade the space of consumers to force them to pay attention.
2. Alternative Advertising Formats - When necessary to deliver a message discretely to a specific audience, ads must take different measures.
3. Shock Factor - Shocking images disrupt consumers from their daily routine and force them to pay attention.
Industry Implications
1. Marketing and Advertising - Guerrilla campaigns and alternative advertising formats are becoming increasingly popular in marketing and advertising.
2. Social Advocacy - Non-profit organizations and social advocacy groups are increasingly using shock factor to raise awareness for causes.
3. Environmentalism - Reflective art, as in 'The Lost Lakes', is becoming an increasingly popular way to raise awareness about environmental issues.
6 Featured, 52 Examples:
310,400 Total Clicks
Date Range:
May 13 — Apr 14
Trending:
Warm
Consumer Insight Topics:
