The variation in quality between pencil crayons apparently makes all the difference in the world as illustrated in these Norma Atelier ads.
Coming from advertising agency DDB from Medelin, Colombia, the campaign includes three different illustrations of a tiger, superhero and train. A distinct but invisible line is drawn in the middle of each image with the Norma Atelier pencil crayons marking the difference that professional quality tools make; the left side of the image is almost perfect while the right looks like a quick sketch that could be found in a grade school classroom.
If you consider yourself an artist who prefers one tool or brand over another, these Norma Atelier print ads will definitely pique your interest and have you nodding along in agreement.
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