These Universidad del Valle de Guatemala print ads illustrate the importance of investing in one's education.
Created by TBWA advertising agency in Guatemala, the campaign features two ads of the two most iconic men in the history of the world: Abraham Lincoln and Albert Einstien. Paired with the copy "Decide today, who you will be tomorrow," both of the ads include a full frontal shot of the men with one side depicting the younger "today" version while the other is the older visual of what they will look like "tomorrow."
Visually intriguing with the clear message of investing in your present self (because you never know what great things you will achieve in the future), the Universidad del Valle de Guatemela campaign combines education with art for a captivating series of images.
Key Themes Behind This Trend
- Time-lapsed Iconic Figure Ads
- Disruptive innovation opportunity: Explore using time-lapsed visuals to convey the importance of personal growth and investment in education.
- Education-driven Advertising Campaigns
- Disruptive innovation opportunity: Create compelling ad campaigns that combine education and art to engage and inspire audiences.
- Visual Storytelling in Advertising
- Disruptive innovation opportunity: Utilize visual storytelling techniques to deliver impactful messages and promote brand awareness.
Where This Applies
- Advertising and Marketing
- Disruptive innovation opportunity: Develop new approaches to advertising that merge education, art, and visual storytelling for enhanced brand communication.
- Education
- Disruptive innovation opportunity: Integrate creative visual campaigns into educational institutions' marketing strategies to foster student engagement and inspire lifelong learning.
- Art and Design
- Disruptive innovation opportunity: Collaborate with advertising agencies to create visually captivating campaigns that merge art and education, showcasing the power of creativity in communication.
