Naunce’s new voice ads technology kind of reminds me of Siri on iPhones. However, it has been designed to function as an advertising tool. The user can vocally ask a question such as “should I buy that ring?” to the voice ad and get an eight ball or a flip coin answer that integrates a relevant product information in their response.
The technology is superb in theory. It lets brands communicate with consumers back and forth and directly. If the advertisements are relevant enough, the conversion rates can be seriously influenced.
This is a powerful platform with an effect that will be parallel to the quality of the advertiser’s use in terms of content relevancy, timing and scripting.