These Nissan Sentra Vases ads combine the worlds of fine art and automobile safety.
Advertising agency Lew'Lara in Brazil has created the two images in this new Nissan Sentra campaign featuring a little girl holding an ice cream come and a man wearing a suit. Both subjects have been turned into vases to illustrate the ad's message that "People are fragile," followed with the reassurance that Nissan Sentra has six airbags to ensure everyone's safety. Although this Nissan campaign is a car ad, the brilliance of the art makes it unnecessary to include any shots of an automobile.
Not only is the message in the Nissan Sentra Vases campaign clear, but the artwork is so stunning it's hard not to appreciate the ads even if you find yourself completely uninterested in cars.
Key Themes Behind This Trend
- Artistic Safety Campaigns
- Combining art with safety in advertising campaigns creates a unique and attention-grabbing message.
- Non-traditional Ad Approaches
- Using non-automotive imagery in car advertisements can create a more memorable and effective marketing campaign.
- Transformative Art
- Using transformative art to convey a message in advertising can be a highly effective way to elicit an emotional response.
Where This Applies
- Automotive
- Car companies can use transformative art campaigns to emphasise safety features and improve brand perception.
- Advertising
- Creative advertising campaigns can differentiate brands, drive sales, and improve overall marketing effectiveness.
- Art and Design
- The combination of art and design with marketing and advertising can bring new possibilities to the way messages are conveyed and received.
