Category
Lifestyle
Gentle Diagnostics
Trend cluster
Category
Paper
Play
Looking to instill a sense of awareness, parents turn to papercraft toys.
3.0
Trend score
What's Happening
What is the Paper Play trend?
Paper Play: As youths continue to depend on technological devices for entertainment, the reliance on materialistic goods often prevents exposure to more diverse, and thought-provoking concepts. Seeking to add a sense of intellectual engagement to sources of play, parents are turning to papercraft toys to expand the environmental awareness of children, while simultaneously utilizing cost-effective techniques. Paper-made toys reflects a turn away from digitally distracting gadgets, toward more enlightening, and customized methods of enjoyment.
Trend themes
Themes within the Paper Play trend
Three behaviours holding the trend together01
Eco-friendly and Cost-effective Toys
There is an opportunity to develop sustainable and affordable toys made from biodegradable and eco-friendly materials that are both fun and educational for children.
02
Interactive Printable Crafts
This trend could lead to the creation of personalized and printable crafts that promote creative play in children.
03
Low-Tech Gameplay
There is an opportunity to develop new and engaging low-tech toys that encourage physical play and imaginative exploration.
Industry implications
What the Paper Play trend means for industry
Where the trend changes the playbookFor
Sustainability
Businesses in this industry can take advantage of this trend by exploring and investing in the creation of biodegradable and eco-friendly toys made from sustainable materials.
For
Printing Industry
Companies in this industry can focus on creating custom and interactive printable crafts for kids.
For
Toy Industry
Toy companies can integrate low-tech gameplay into their products, taking advantage of kids' needs to physically play, explore their imagination and engage in creative activities.
Trend signals
Trend signals for Paper Play
Trend score 3.0 out of 10, from popularity 35%, activity 48%, freshness 8%.
Popularity35%
Activity48%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Paper Play trend
7 featured examples from Jul 13, 2013 to Dec 9, 2015CategoryLife-Stages
Paper Ice Cream Playsets
Mr. Printables' No-Mess Paper Popsicle & Ice Cream Toys Won't Melt
Disruptive innovation opportunity: Introduce innovative materials and templates for craft enthusiasts.
CategoryLife-Stages
DIY Paper Box Puppets
Turn an Ordinary Pasta Box into a Fun Children's Toy with This Tutorial
There is potential for brands to create and market sustainable and eco-friendly crafting materials for people to make their own toys, such as these paper box puppets.
CategoryLife-Stages
DIY Christmas Tree Dollhouses
Mr. Printables' DIY Christmas Toy Dollhouse is Made from Cardboard
The craft and hobby industry can explore new product lines and materials to cater to the DIY dollhouse trend.
CategoryLife-Stages
Wintry Papercraft Dolls
This Festive DIY Doll Craft Creates Cone-Shaped Playtoys
Creating artistic and easy-to-follow templates for papercrafts can revolutionize the industry by attracting and engaging DIY enthusiasts.
CategoryLife-Stages
8-Bit Block Playsets
This Paper Minecraft Toy Set Takes the Game's Best Elements Offline
Creating and producing paper versions of popular digital games for kids.
CategoryLife-Stages
Playful Magnet Wallpaper
The Magnetic Wallpaper by Sian Zeng Allows Kids to Customize Their Room
The design industry can explore the development of new customizable and playful products to enhance interior spaces.
CategoryArt & Design
Illusory 2D Blocks
These Paper-Bricks Make Impossible Escher-Esque Stacks That Remain Flat
Explore new possibilities in toy manufacturing by incorporating illusionary 3D structures that are visually appealing and offer stability without glue or hardware.
