Category
Life-Stages
Constructible Franchises
Trend cluster
Category
Imaginative
Comfort
Formal infant accessories experience a backlash as parents demand imagination.
3.1
Trend score
Trend
What is the Imaginative Comfort trend?
Imaginative Comfort: Despite the move towards fashion-conscious clothing and accessories in the youth market, a rise in design that focuses on imagination and comfort is rebranding the infantile stage as hip. Sparked by parental desire to express individuality, the designs allow a divergence from the status obsession that is now commonplace for urban parents with double incomes.
Trend themes
Themes within the Imaginative Comfort trend
Three behaviours holding the trend together01
Designing for imagination and comfort
Designing for imagination and comfort is rebranding the infantile stage as hip.
02
Personalized Baby Accessories
Parents are seeking individualistic designs for baby accessories.
03
Playful baby accessories
Accessories designed for imaginative play are increasing in demand.
Industry implications
What the Imaginative Comfort trend means for industry
Where the trend changes the playbookFor
Baby products
Designers in the baby industry have an opportunity to provide personalized, imaginative baby accessories
For
Fashion Industry
The fashion industry can meet trends by designing imaginative, comfortable clothing and accessories for infants
For
Toy Industry
Toy designers can offer accessories and products that promote imaginative play.
Trend signals
Trend signals for Imaginative Comfort
Trend score 3.1 out of 10, from popularity 46%, activity 40%, freshness 8%.
Popularity46%
Activity40%
Freshness8%
Audience
10%Men
90%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Imaginative Comfort trend
6 featured examples from Jul 29, 2013 to Feb 19, 2014CategoryLife-Stages
Adorably Ferocious Toddler Costumes
This Hammerhead Shark Outfit is Perfect for Children to Wear
Disruption opportunity for children's clothing brands to design and produce more adorable predator-themed costumes.
CategoryLife-Stages
Cute Crochet Baby Crowns
This Crochet Crown Baby Hat Turns Any Infant into a Princess
Disruptive innovation opportunities may include incorporating crochet baby hats and other trendy accessories into the fashion accessories industry to cater to a broader customer b…
CategoryPop Culture
Burrito-Inspired Baby Blankets
The Tortilla Baby Swaddle Turns Your Baby into Mexican Food
Disruptive innovation opportunity: Introduce innovative and creative baby products that cater to the evolving tastes and preferences of modern parents.
CategoryArt & Design
Fishy Infant Sleepers
These Baby Bites Sleeping Bags Will Hungrily Keep Your Young Ones Warm
The Baby Bites sleeping bags demonstrate the potential for creative baby sleep products that combine functionality with unique designs and styles.
CategoryLife-Stages
Heroic Baby Bibs
This Adorable Superhero Bib Comes Complete with Its Own Mini Cape
The baby product industry can benefit from introducing more unique and creative products that cater to parents looking for entertaining and functional baby items.
CategoryLife-Stages
Imagination-Aiding Accessories
Seasons Play Silks Encourage Interactivity During Playtime
Disruptive innovation in the market for interactive and adaptable playtime accessories for children.
