Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Hidden Caffe Branding Features Familiar Symbols of Tea Drinking

In the design of Hidden Caffe branding, Hyperbrand went back to the basics to chose icons with which consumers could connect. The paper coffee cups, the cardboard coasters and the menus were accented with a set of symbols that are everyday but delightful to the avid tea drinker.

The name of the coffee shop is printed in a cheerful neon teal color and it's encircled by an uneven impression of a drinking glass ring, like something you might find on a recently used tabletop. The other lovely images that you'll see are that of a teapot-style kettle, an antique teacup and an old espresso maker. Hidden Caffe branding is appealing for its homey, lighthearted, punchy and simplified aesthetic that certainly leaves its own impression.