In the design of Hidden Caffe branding, Hyperbrand went back to the basics to chose icons with which consumers could connect. The paper coffee cups, the cardboard coasters and the menus were accented with a set of symbols that are everyday but delightful to the avid tea drinker.
The name of the coffee shop is printed in a cheerful neon teal color and it's encircled by an uneven impression of a drinking glass ring, like something you might find on a recently used tabletop. The other lovely images that you'll see are that of a teapot-style kettle, an antique teacup and an old espresso maker. Hidden Caffe branding is appealing for its homey, lighthearted, punchy and simplified aesthetic that certainly leaves its own impression.
Key Themes Behind This Trend
- Homey Aesthetic Branding
- Brands, especially in the food and drink industry, can benefit from creating a homey and simplified aesthetic in their visual branding to appeal to consumers' emotions and nostalgia.
- Iconic Symbols in Branding
- Incorporating familiar symbols or icons in visual branding can help businesses connect with consumers and create a sense of familiarity and trust.
- Delightful Marketing Accents
- Adding delightful and unexpected accents or design elements in marketing materials can make a brand more memorable and create a positive impression on consumers.
Where This Applies
- Food and Drink
- Brands in the food and drink industry can benefit from incorporating a homey and simplified aesthetic in visual branding and using iconic symbols to connect with consumers.
- Hospitality
- Hotels and other businesses in the hospitality industry can create a sense of warmth and familiarity by using homey design elements in their branding and marketing materials.
- Retail
- Retail businesses can stand out by incorporating delightful and unexpected accents in their marketing materials, creating a memorable and positive impression on consumers.
