In the design of Hidden Caffe branding, Hyperbrand went back to the basics to chose icons with which consumers could connect. The paper coffee cups, the cardboard coasters and the menus were accented with a set of symbols that are everyday but delightful to the avid tea drinker.
The name of the coffee shop is printed in a cheerful neon teal color and it's encircled by an uneven impression of a drinking glass ring, like something you might find on a recently used tabletop. The other lovely images that you'll see are that of a teapot-style kettle, an antique teacup and an old espresso maker. Hidden Caffe branding is appealing for its homey, lighthearted, punchy and simplified aesthetic that certainly leaves its own impression.