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Millennial Libation

Alcohol brands adopt overt, Millennial-targeted branding

Implications - Alcohol companies are adopting more explicitly targeted branding in order to better reach the Millennial demographic. Whether through Millennial pink coloring or pop-cultural references, this shift comes as brands within this industry seek to better adapt to a generation that thus far, consumes far less alcohol than its predecessors.
Workshop Question - How can your brand tweak its branding to better adapt to younger generations?
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 62 Examples:
115,018 Total Clicks
Date Range:
May 16 — Oct 18
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Pop Culture Wine Branding
Pop Culture Wine Branding
These Church & State Wines Target Millennials
British Columbia-based wine company ‘Church & State Wines’ offers a dynamic range of labels that appeal to younger demographics. The wines are part of the brand’s ‘Lost... MORE
Social Media-Inspired Beer
Social Media-Inspired Beer
Hash Beer Feminizes Packaging It to Be Instagrammable
When it comes to “successful” photos on Instagram, there seems to be a winning formula, which the Hash Beer embraces fully. From its name to the pastel pink bottles and clean white labels,... MORE
Boozy Artisanal Adult Sodas
Boozy Artisanal Adult Sodas
The BEST DAMN Brewing Co. Released Two New Flavored Sodas
The Millennial demographic is reportedly consuming far less beer than generations before them, so brands are responding with products like the BEST DAMN Brewing Co. flavored sodas. Introducing two... MORE
Rosy Millennial Libations
Rosy Millennial Libations
The Smirnoff Spiked Sparkling Seltzer Raspberry Rosé is Sugar-Free
The Smirnoff Spiked Sparkling Seltzer Raspberry Rosé has been unveiled by the brand as a new flavor that has been created to help expand offerings and further acknowledge growing consumer... MORE
Celebratory Rosé Bottles
Celebratory Rosé Bottles
Swish Beverages' Pink Party Rosé with Bubbles is Packed Like Champagne
As an alternative to the way bottles of rosé are typically packaged, Swish Beverages launched its Pink Party Rosé with Bubbles in 750-ml champagne bottles. The sparkling rosé is described as... MORE
Clean Performance Drinks
Clean Performance Drinks
Blacktop's Low-Calorie Drink Delivers Electrolytes Without Sugar
Blacktop sets itself apart in the sports drink category by providing a performance water product for the active Millennial that is rich in electrolytes and made without sugar or excess calories.... MORE
Rosy Pink Ciders
Rosy Pink Ciders
Angry Orchard Rosé Puts a Millennial Pink Twist on Hard Cider
With demand for sparkling pink wines showing no sign of slowing down, millennials are sure to delight over the release of Angry Orchard Rosé. With the crisp taste of hard cider and a pretty pink ros MORE

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