Millennial Libation

Alcohol brands adopt overt, Millennial-targeted branding

Implications - Alcohol companies are adopting more explicitly targeted branding in order to better reach the Millennial demographic. Whether through Millennial pink coloring or pop-cultural references, this shift comes as brands within this industry seek to better adapt to a generation that thus far, consumes far less alcohol than its predecessors.
SCORE 6.5
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57,611 Total Clicks
May 16 - Feb 18
This Year and Warm
MarketingLifestyleDrinkingBranding
Featured Examples
Pop Culture Wine Branding - These Church & State Wines Target Millennials
SCORE 7.4
Warm 5,255 Clicks Pub: Oct 5, 16
Pop Culture Wine Branding
These Church & State Wines Target Millennials
British Columbia-based wine company ‘Church & State Wines’ offers a dynamic range of labels that appeal to younger demographics. The wines are part of the brand’s ‘Lost... [More]
Social Media-Inspired Beer - Hash Beer Feminizes Packaging It to Be Instagrammable
SCORE 6.8
Warm 5,945 Clicks Pub: May 13, 16
Social Media-Inspired Beer
Hash Beer Feminizes Packaging It to Be Instagrammable
When it comes to “successful” photos on Instagram, there seems to be a winning formula, which the Hash Beer embraces fully. From its name to the pastel pink bottles and clean white labels,... [More]
Boozy Artisanal Adult Sodas - The BEST DAMN Brewing Co. Released Two New Flavored Sodas
SCORE 5.1
Warm 1,521 Clicks Pub: Apr 5, 17
Boozy Artisanal Adult Sodas
The BEST DAMN Brewing Co. Released Two New Flavored Sodas
The Millennial demographic is reportedly consuming far less beer than generations before them, so brands are responding with products like the BEST DAMN Brewing Co. flavored sodas. Introducing two... [More]
Celebratory Rosé Bottles - Swish Beverages' Pink Party Rosé with Bubbles is Packed Like Champagne
SCORE 3.8
Mild 714 Clicks Pub: Aug 18, 17
Celebratory Rosé Bottles
Swish Beverages' Pink Party Rosé with Bubbles is Packed Like Champagne
As an alternative to the way bottles of rosé are typically packaged, Swish Beverages launched its Pink Party Rosé with Bubbles in 750-ml champagne bottles. The sparkling rosé is described as... [More]
Rosy Pink Ciders - Angry Orchard Rosé Puts a Millennial Pink Twist on Hard Cider
SCORE 4.5
This Year and Average 484 Clicks Pub: Feb 24, 18
Rosy Pink Ciders
Angry Orchard Rosé Puts a Millennial Pink Twist on Hard Cider
With demand for sparkling pink wines showing no sign of slowing down, millennials are sure to delight over the release of Angry Orchard Rosé. With the crisp taste of hard cider and a pretty pink ros [More]
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