Category
Lifestyle
Assisted Choices
Trend cluster
Category
Naturalistic Stress
Tech
Devices that reduce and monitor stress become increasingly accessible.
5.1
Trend score
Trend
What is the Naturalistic Stress Tech trend?
Naturalistic Stress Tech: Stress reduction is being prioritized by North American consumers, and medical, tech-based options are being made increasingly accessible to them. This shift comes as consumers seek out holistic approaches to health that offer the historic benefits of natural care, with the scientific backing of Western medicine — all while making the former more accessible.
Trend themes
Themes within the Naturalistic Stress Tech trend
Three behaviours holding the trend together01
Naturalistic Stress Reduction
Consumers are seeking out holistic approaches to health with scientific backing by Western medicine, leading to medical and tech-based devices that reduce stress becoming increasingly accessible.
02
Wearable Stress Management
Consumers are turning to technology to manage their overall health, leading to a rise in wearable stress management devices that use biometric sensors and connectivity to provide users with stress reduction exercises.
03
Mental State Tracking
The increase in interest amongst consumers for upstream technology accessories that will help them lead a healthier lifestyle has led to innovations in mental state-tracking wearables.
Industry implications
What the Naturalistic Stress Tech trend means for industry
Where the trend changes the playbookFor
Health & Wellness
The trend towards naturalistic stress reduction and wearable stress management devices offer opportunities for product development in the health and wellness industry.
For
Technology
The rise in popularity of wearable stress management and mental state-tracking devices indicates growth potential for technological advancements in these areas.
For
Gaming & Entertainment
Stress-alleviating game controllers like the SimyBall offer potential for innovation in the gaming and entertainment industry, creating new opportunities for companies to market to consumers seeking stress-reduction solutions.
Workshop question
How can your brand cater to consumers’ desire to holistically approach various facets of their life?
Trend signals
Trend signals for Naturalistic Stress Tech
Trend score 5.1 out of 10, from popularity 77%, activity 67%, freshness 8%.
Popularity77%
Activity67%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Naturalistic Stress Tech trend
5 featured examples from Nov 14, 2017 to Feb 27, 2018CategoryFashion
Mental State-Tracking Wearables
The Conceptual 'AURA' Wearable Detects for Emotional Issues
The 'AURA' wearable presents an opportunity for the wearable technology industry to develop and market emotional state-tracking devices.
CategoryTech
Stress-Alleviating Game Controllers
The 'SimyBall' Lets You Play to Improve Mental Wellness
The gaming industry can develop and market devices that use technology to alleviate stress for users.
CategoryTech
Stress-Relieving Wearables
The 'Touchpoints' Stress Reliever Uses Vibrations Help the Overexerted
Opportunity for disruptive innovation: Integrate stress-relieving wearables into healthcare practices to support stress management and improve overall well-being of patients.
CategoryLifestyle
Stress-Lowering Breathing Devices
The 'Breathe with b' System Helps You Manage Feelings and Focus
The 'Breathe with b' system disrupts the health and wellness industry by providing an easy-to-use device for stress management.
CategoryLifestyle
Anxiety-Alleviating Wearables
The 'AIRO' Wearable Anxiety Detector Helps Users Manage Stress
Wearable technology companies can capitalize on the growing demand for anxiety-alleviating wearables by developing devices that effectively monitor and manage stress and anxiety.
