Solidified Micellar

The power of micellar water is harnessed into new formats

Implications - With micellar water in its typical liquid form being highly popular, brands are adopting it into solidified formats that offer a new twist on how these cosmetic items can be marketed. This shift comes as consumers become accustomed to the fast-moving innovations in the skincare industry, with super ingredients requiring constant adaptation to meet consumers’ whims – catering to their desire for both novelty and convenience.
SCORE 5.5
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26,154 Total Clicks
Apr 17 - Feb 18
This Year and Mild
FashionCosmetics
Featured Examples
Micellar Soap Bars - Dove's Anti-Stress Beauty Bars Integrate Micellar Technology
SCORE 7.6
This Year and Hot 1,089 Clicks Pub: Jan 17, 18
Micellar Soap Bars
Dove's Anti-Stress Beauty Bars Integrate Micellar Technology
On top of offering a range of solid soap bars that help to moisturize, revive and soothe the skin, Dove is now adding to its Beauty Bar range with a new product that integrates micellar technology.... [More]
Micellar Cleansing Wipes - MAC Cosmetics' Facial Cleansing Wipes are Infused with Micellar Water
SCORE 5.1
This Year and Warm 253 Clicks Pub: Sep 9, 17
Micellar Cleansing Wipes
MAC Cosmetics' Facial Cleansing Wipes are Infused with Micellar Water
Over the past few years, a number of bottled micellar water products have emerged, but MAC Cosmetics is now introducing a convenient alternative to this format with its all-new facial cleansing wipes.... [More]
Artificial Ingredient-Free Supplements - Ascent Native Fuel Micellar Casein Protein Powder is Tasty
SCORE 3.5
This Year and Mild 601 Clicks Pub: Jul 27, 17
Artificial Ingredient-Free Supplements
Ascent Native Fuel Micellar Casein Protein Powder is Tasty
Many of the different protein supplements on the market are made with artificial ingredients, but the Ascent Native Fuel Micellar Casein Protein Powder doesn’t to help offer a more natural... [More]
Hair Buildup Micellar Serums - The Buildup Buster Serum Was Designed to Deeply Cleanse Hair
SCORE 3
Mild 239 Clicks Pub: Apr 6, 17
Hair Buildup Micellar Serums
The Buildup Buster Serum Was Designed to Deeply Cleanse Hair
While most most of the beauty industry’s micellar water products are used to cleanse skin, DevaCurl’s Buildup Buster was designed specifically for hair. The product comes in a serum... [More]
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