Category
Fashion
Scaled Restraint
Trend cluster
Category
Solidified
Micellar
The power of micellar water is harnessed into new formats.
3.1
Trend score
Trend
What is the Solidified Micellar trend?
Solidified Micellar: With micellar water in its typical liquid form being highly popular, brands are adopting it into solidified formats that offer a new twist on how these cosmetic items can be marketed. This shift comes as consumers become accustomed to the fast-moving innovations in the skincare industry, with super ingredients requiring constant adaptation to meet consumers’ whims – catering to their desire for both novelty and convenience.
Trend themes
Themes within the Solidified Micellar trend
Three behaviours holding the trend together01
Solidified Micellar Products
Brands are developing solidified versions of micellar products to offer a twist on traditional formulas and meet consumers' desire for novelty and convenience.
02
Micellar Technology Integration
Micellar technology is being integrated into more personal care product categories, such as soap bars and hair serums.
03
Natural Micellar Solutions
Consumers are seeking natural alternatives to micellar products that may contain artificial ingredients, leading to the development of natural and organic options.
Industry implications
What the Solidified Micellar trend means for industry
Where the trend changes the playbookFor
Skincare Industry
The skincare industry is seeing constant adaptation and innovation in order to meet consumer desires for novelty, convenience, and natural ingredients.
For
Personal Care Industry
Companies within the personal care industry are integrating micellar technology into various product categories to offer a new approach to cleansing, such as in soap bars and hair serums.
For
Natural/Organic Industry
The trend towards natural and organic ingredients is influencing the development of micellar products that are free from artificial ingredients to offer more natural alternatives.
Workshop question
How can your brand better adapt to fast-changing customer desires?
Trend signals
Trend signals for Solidified Micellar
Trend score 3.1 out of 10, from popularity 46%, activity 39%, freshness 8%.
Popularity46%
Activity39%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Solidified Micellar trend
4 featured examples from Apr 7, 2017 to Jan 17, 2018CategoryFashion
Micellar Soap Bars
Dove's Anti-Stress Beauty Bars Integrate Micellar Technology
The skincare industry can leverage micellar technology to develop innovative cleansing and moisturizing products that enhance the overall skincare routine.
CategoryFashion
Micellar Cleansing Wipes
MAC Cosmetics' Facial Cleansing Wipes are Infused with Micellar Water
The beauty and skincare industry can leverage the popularity of micellar water products and expand their offerings to include facial cleansing wipes.
CategoryLifestyle
Artificial Ingredient-Free Supplements
Ascent Native Fuel Micellar Casein Protein Powder is Tasty
This trend creates opportunities for companies in the health and wellness industry to develop and market natural protein supplements.
CategoryFashion
Hair Buildup Micellar Serums
The Buildup Buster Serum Was Designed to Deeply Cleanse Hair
Beauty companies can develop hair products that use micellar water and natural ingredients to meet the growing demand for clean beauty.
