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Solidified Micellar

The power of micellar water is harnessed into new formats

Implications - With micellar water in its typical liquid form being highly popular, brands are adopting it into solidified formats that offer a new twist on how these cosmetic items can be marketed. This shift comes as consumers become accustomed to the fast-moving innovations in the skincare industry, with super ingredients requiring constant adaptation to meet consumers’ whims – catering to their desire for both novelty and convenience.
Workshop Question - How can your brand better adapt to fast-changing customer desires?
3.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 29 Examples:
45,594 Total Clicks
Date Range:
Apr 17 — Feb 18
Trending:
Mild
Consumer Insight Topics:

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