Adultish Play

Brands give kids a taste of adult life with products that mimic mature activities

Implications - Brands are giving kids the chance to feel more like adults by offering products that mimic activities and rituals most often experienced by older consumers. From challenge games that replicate drinking rituals to outdoor sporting activities made accessible for kids, these examples not only offer unique experiences, but they also provide an early introduction to activities that might seem daunting or challenging later on in life.

Workshop Question - In what way can your brand adapt your product or service offerings to better reflect consumer lifestyle habits and challenges?
SCORE 8.2
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96,569 Total Clicks
Apr 16 - Nov 18
This Month and Warm
ToysLife-Stages
Featured Examples
Pimple-Simulating Toys - The 'Pop It Pal' Lets You Squeeze Artificial Blemishes
SCORE 8.5
This Year and V. Hot 3,752 Clicks Pub: Feb 14, 18
Pimple-Simulating Toys
The 'Pop It Pal' Lets You Squeeze Artificial Blemishes
Those who have an affinity for popping zits might be interested in the ‘Pop It Pal’ to provide them with a way to safely satisfy their preference to squeeze face blemishes. The kit comes... [More]
VR Cooking Toys - '4D Chef' Shares Interactive Recipes in Augmented and Virtual Reality
SCORE 8.8
This Year and V. Hot 2,831 Clicks Pub: Aug 11, 18
VR Cooking Toys
'4D Chef' Shares Interactive Recipes in Augmented and Virtual Reality
There are tons of baking and cooking toys that have been introduced for kids over the years but 4D Chef is a new product that introduces interactive recipes with augmented and virtual reality... [More]
Intuitive Juvenile Fishing Rods - This Self-Casting Fishing Pole Launches Lures 30-Feet in Distance
SCORE 6
Warm 2,468 Clicks Pub: Apr 18, 16
Intuitive Juvenile Fishing Rods
This Self-Casting Fishing Pole Launches Lures 30-Feet in Distance
Operating almost like a Nerf gun for fishing, the Self-Casting Fishing Pole works by launching lures into the water. The product works by having young fishers load a lure into the shooting section.... [More]
Preschool Coding Game Pop-Ups - Primo Toys' Pop-Up is Teaching Preschoolers About Coding
SCORE 6.6
Warm 1,582 Clicks Pub: Oct 31, 17
Preschool Coding Game Pop-Ups
Primo Toys' Pop-Up is Teaching Preschoolers About Coding
Primo Toys have opened a New York pop-up that’s encouraging kids and adults to hone their coding abilities. The brand, which specializes in engaging code-based gadgets, caters its products... [More]
Toddler-Focused Synthesizer Toys - The Blipblox Houses Pro Musical Features in a Kid-Friendly Casing
SCORE 5.8
This Year and Warm 412 Clicks Pub: Jan 24, 18
Toddler-Focused Synthesizer Toys
The Blipblox Houses Pro Musical Features in a Kid-Friendly Casing
Once, parents would play their kids Mozart and give them rinky-dink toy pianos to teach them the rudiments of music, but the Blipblox toy shows how musical tastes have changed for the modern... [More]
High-End Vacuum Toys - The Dyson Ball Toy Vacuum Lets Kids Practice Their Cleaning Capabilities
SCORE 6
This Month and Warm 113 Clicks Pub: Nov 27, 18
High-End Vacuum Toys
The Dyson Ball Toy Vacuum Lets Kids Practice Their Cleaning Capabilities
The Dyson Ball Toy Vacuum has been unveiled as a branded toy from the company that is designed with youngsters in mind to let them try their hand at cleaning without using their parents real vacuum.... [More]
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