Once, parents would play their kids Mozart and give them rinky-dink toy pianos to teach them the rudiments of music, but the Blipblox toy shows how musical tastes have changed for the modern generation of kids and parents. The toy houses professional synthesizer equipment within a toddler-friendly casing, letting kids create simple electronic music and beats.
According to the creators of the Blipblox, the toy is far more than a gussied up electronic keyboard. It doesn't use generic keyboard sounds at all, instead relying on proprietary algorithms to synthesize completely unique waveforms. In other words, the toy isn't for playing specific notes, but for creating sounds from scratch.
That might seem intimidating for a toddler (the toy is aimed at children aged three and up), but thanks to colorful dials and intuitive positioning, the toy takes no expertise at all to use effectively.