While there are many sandwich eateries that can be found in Los Angeles, California, restaurateur Adam Fleischman has plans to diversify the sandwich scene by opening 'PBJ.LA.'
As its name suggests, the eatery will specialize in peanut butter and jelly sandwiches, which are crust-free. Although this simple sandwich is a favorite among kids, PBJ.LA plans to offer an artisanal take on sealed sandwiches with options like gourmet cashew nut butter and rosé and stone fruit jam.
With the rise of foodie culture, many eateries have found success by launching hyper-specific menus that spotlight only a single type of food or ingredient. At the same time, many adults are looking to indulge in nostalgic food and beverages that will remind them of their childhood.