Vogel's Bread has an ethos that revolves around appreciating the outdoors and preserving them and that is exactly what the brand's limited-edition promotional branding represents.
'Design Activity' is the creative agency behind this vibrant packaging, which is meant to emphasize the Vogel's Bread "keep exploring, wine fresh air" campaign. The campaign promotes the purchase of these breads as well as spending time in the outdoors and the accompanying branding reflects that fact. Each individual promotional pack features illustrations of insects, including dragonflies, ladybugs, butterflies and bumblebees. The breads themselves contain nutritious ingredients that include pumpkin seeds, chia seeds, soya, linseed and whole grains.
The striking imagery on these packages promote Vogel's Bread and simultaneously bring attention to its competitive campaign.