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IRL-stagram

Events and experiences in the real world mimic the tropes of social media

Implications - For some time now, savvy social media users have been seeking out products and experiences that they expect to look good on social media. Entrepreneurs and brands have responded by taking the guesswork out of the calculus, creating experiences explicitly tailored from start to finish with Instagram-friendly installations. These experiences not only recognize the increasing importance consumers place on their digital persona, but also increase the brands' own social presences.
Workshop Question - How could your brand create an experience that is targeted towards Instagram posts?
Trend Themes
1. Experiential Marketing - Entrepreneurs are creating experiences that are explicitly tailored to become Instagram-friendly in order to increase their social presence.
2. Online-to-offline (O2O) Initiatives - Brands are experimenting with online-to-offline initiatives as a means of engaging users with dynamic, real-world experiences that they can't help but share with others.
3. Interactive Installations - Interactive installations are an effective way of introducing and promoting products, as the neuroscience-inspired lightshow in Shiseido Ginza aimed to do.
Industry Implications
1. Hospitality - Creating hotels with immersive brand activations and interactive lightshows can help target millennial travellers.
2. Retail - Using cartoon-inspired designs, immersive branded storefronts, and large-scale pop-ups can help increase foot traffic and engage consumers in physical locations.
3. Beauty and Cosmetics - Promoting new cosmetic products through interactive installations like the neuroscience-inspired lightshow at Shiseido Ginza can help introduce them to potential buyers in memorable and engaging ways.
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 49 Examples:
264,350 Total Clicks
Date Range:
May 17 — Dec 17
Trending:
Hot
Consumer Insight Topics:

Featured Examples

Cartoon-Inspired Urban Pop-Ups
Cartoon-Inspired Urban Pop-Ups
RIPNDIP's New York Pop-Up Will Be Open for Two Months
Experiential storefronts are beginning to replace standard designa, which is why RIPNDIP’s New York pop-up elicits a technology-infused, dreamlike vibe. The store, which opened during last... MORE
Immersive Ice Cream Museums
Immersive Ice Cream Museums
L.A.'s Whimsical Ice Cream Museum Attracts Social Media Users
Los Angeles has joined the likes of New York in opening a whimsical and Instagram-able Ice Cream Museum. This immersive, ice cream-themed art experience invites viewers to play, admire and indulge.... MORE
Color Museum Experiences
Color Museum Experiences
The Color Factory is a Museum for the Instagram Generation
Most museums provide people with personal enrichment, with the beauty of the art being excuse enough to visit, but The Color Factory isn’t like other museums. Rather than focusing on the... MORE
Immersive Hotel Activations
Immersive Hotel Activations
This Recent Pop-Up Event Helped Celebrate the Launch of W Shanghai
The recent launch of W Shanghai – The Bund was celebrated by New Yorkers with an exclusive pop-up that was not only Instagram-friendly, but also rewarding for visitors. Launched inside The Oculus... MORE
Interactive In-Store Lightshows
Interactive In-Store Lightshows
This Interactive Lightshow Introduces Products at Shiseido Ginza
An interactive lightshow has taken over Tokyo’s Shiseido Ginza building, creating a neuroscience-inspired experience for the store’s visitors. The display contains three different rooms... MORE
Social Media Video Festivals
Social Media Video Festivals
The 'Insta Stories Festival' in Cologne Promoted Stories on Instagram
The Insta Stories Festival, promoting Stories on Instagram, was recently held in Cologne as part of the culmination of Wieden + Kennedy Amsterdam’s global, multi-channel ‘Stories Are... MORE

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