IRL-stagram

Events and experiences in the real world mimic the tropes of social media

Implications - For some time now, savvy social media users have been seeking out products and experiences that they expect to look good on social media. Entrepreneurs and brands have responded by taking the guesswork out of the calculus, creating experiences explicitly tailored from start to finish with Instagram-friendly installations. These experiences not only recognize the increasing importance consumers place on their digital personae, but also increase the brands' own social presences.
SCORE 8
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Activity
Freshness
Megatrends
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41,838 Total Clicks
May 17 - Nov 17
This Month and Hot
LifestyleSocial Media
Featured Examples
Immersive Ice Cream Museums - L.A.'s Whimsical Ice Cream Museum Attracts Social Media Users
SCORE 8.3
This Year and Hot 3,387 Clicks Pub: May 5, 17
Immersive Ice Cream Museums
L.A.'s Whimsical Ice Cream Museum Attracts Social Media Users
Los Angeles has joined the likes of New York in opening a whimsical and Instagram-able Ice Cream Museum. This immersive, ice cream-themed art experience invites viewers to play, admire and indulge.... [More]
Color Museum Experiences - The Color Factory is a Museum for the Instagram Generation
SCORE 8.6
This Year and V. Hot 1,529 Clicks Pub: Aug 8, 17
Color Museum Experiences
The Color Factory is a Museum for the Instagram Generation
Most museums provide people with personal enrichment, with the beauty of the art being excuse enough to visit, but The Color Factory isn’t like other museums. Rather than focusing on the... [More]
Immersive Hotel Activations - This Recent Pop-Up Event Helped Celebrate the Launch of W Shanghai
SCORE 8
This Month and Hot 967 Clicks Pub: Nov 7, 17
Immersive Hotel Activations
This Recent Pop-Up Event Helped Celebrate the Launch of W Shanghai
The recent launch of W Shanghai – The Bund was celebrated by New Yorkers with an exclusive pop-up that was not only Instagram-friendly, but also rewarding for visitors. Launched inside The Oculus... [More]
Social Media Video Festivals - The 'Insta Stories Festival' in Cologne Promoted Stories on Instagram
SCORE 4.9
This Year and Average 626 Clicks Pub: Jul 6, 17
Social Media Video Festivals
The 'Insta Stories Festival' in Cologne Promoted Stories on Instagram
The Insta Stories Festival, promoting Stories on Instagram, was recently held in Cologne as part of the culmination of Wieden + Kennedy Amsterdam’s global, multi-channel ‘Stories Are... [More]
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