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Ambient Auto

Car accessories allow for complete customization of the driving experience

Implications - As cars are increasingly seen investment pieces rather than necessities, trend-setting consumers are seeking to ensure their cars fit their lifestyle and personal branding as much as their next generation cell phone does. Accessories in particular are a cost-effective way for consumers to personalize the interiors of their vehicles, creating an environment that is both comfortable to inhabit, while also feeling luxurious and aspirational.
Workshop Question - How will the future of automation shift consumer perceptions about your industry and offerings?
Trend Themes
1. Personalization of Car Interiors - Customizing car interiors to fit individual lifestyles is becoming more popular as cars are increasingly seen as investment pieces.
2. Experiential Marketing with Vehicles - Taxis and other vehicles are becoming popular experiential marketing tools to promote a newly released product or service.
3. Vehicle Accessories for Comfort and Relaxation - Vehicle accessories that offer aromatherapy, ergonomic support, and cooling relief are becoming more popular, as drivers seek to make their car rides more comfortable and stress-free.
Industry Implications
1. Automotive Industry - The automotive industry can capitalize on the trend towards personalization by offering customization options for car interiors.
2. Marketing and Advertising Industry - The marketing and advertising industry can use vehicles as experiential marketing tools to promote products or services in a share-worthy way.
3. Wellness and Lifestyle Industry - The wellness and lifestyle industry can offer vehicle accessories that promote relaxation and comfort during car rides as a way to tap into the growing demand for stress-reducing products.
4.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 50 Examples:
163,313 Total Clicks
Date Range:
Sep 16 — Nov 17
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Ergonomic Vehicle Seat Pillows
Ergonomic Vehicle Seat Pillows
These Carseat Support Pillows Reduce Stress During Lengthy Drives
Driving in the car for extended periods without a break can quickly wreak havoc on your back, so these Carseat Support Pillows are intended to help transform your seat into a perfectly ergonomic... MORE
High-End Automotive Fresheners
High-End Automotive Fresheners
Diptyque Created an Upscale Air Freshener for Cars
As one of the top beauty brands in Paris and a cult fragrance brand, Diptyque is now venturing into new territory by creating an air freshener for cars. In the fall, the brand will be launching... MORE
Fragrant Floral Taxis
Fragrant Floral Taxis
L'Oreal's Promotional Pink Taxi Advertises a Viktor & Rolf Fragrance
In order to advertise the newest Victor & Rolf fragrance, Flowerbomb, L’Oreal Luxe created a promotional pink taxi that’s loaded with matching rosy flowers. The Flowerbomb Taxi... MORE
Underseat Car Fresheners
Underseat Car Fresheners
The Paloma Secret Air Freshener for the Car is Unobtrusive
With Paloma Secret, La Paloma is introducing a new type of air freshener for the car that can be discreetly tucked away out of sight. While there are many automotive air fresheners on the market,... MORE
Car Cabin Oil Diffusers
Car Cabin Oil Diffusers
The ZAQ Tour Aromatherapy Car Diffuser Improves Your Mood During Drives
Staying calm and cool on your daily commute in your car can be difficult given the stress of traffic and other happenings in your life, so the ZAQ Tour Aromatherapy Car Diffuser is intended to... MORE
Ventilated Car Seat Cushions
Ventilated Car Seat Cushions
The Zone Tech Cooling Car Seat Cushion Keeps You Cool on Long Drives
Blasting the AC when out on a long drive can sometimes just not cut it when it’s extra hot out, so the Zone Tech Cooling Car Seat Cushion is intended to provide targeted cooling relief for... MORE

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