With Paloma Secret, La Paloma is introducing a new type of air freshener for the car that can be discreetly tucked away out of sight.
While there are many automotive air fresheners on the market, the majority of them are designed to be suspended from mirrors, clipped onto vents or plugged into dashboard outlets. Although these devices have the potential to improve the interior atmosphere of a vehicle, consumers are forced to deal with designs that they may find to be eyesores.
True to its name, Paloma Secret becomes "invisible" when it is tucked under the seat of the car. As La Paloma notes, the scent lasts for weeks continuously once installed. Some of the scents that are offered as part of the automotive fragrance collection include Lilac Garden, New Car and Bubble Gum.