Transportation is more effectively accommodating pregnant women
Implications - The traditional rules of public transport still include the fact that people should stand for, and generally accommodate, pregnant women, and technology is being designed to more effectively put those rules in place. Whether through apps or free transport passes, these services and developments work to use simple design tweaks to enhance accessibility, and provide a blueprint for how brands can do the same regarding other accessibility-related concerns.
Workshop Question - How can your brand create simple changes to its pipeline and design to enhance accessibility, both internally and among its consumer base?
Trend Themes
1. Pregnancy-specific Transportation Services - Brands are creating transportation services designed to specifically accommodate pregnant women through simple design tweaks, such as pregnancy train passes and childbirth-assisting taxis.
2. Technology-assisted Accessibility - An array of apps and other technologies are being developed to enhance accessibility for pregnant women and other people with disabilities.
3. Innovative Public Transport Design - New methods for indicating that a pregnant woman needs a seat, such as the Pink Light campaign, are reimagining design for public transportation.
Industry Implications
1. Transportation - Transportation companies have the opportunity to create new services tailored specifically to the needs of pregnant women.
2. Technology - Technology companies are developing apps and other tools to address accessibility issues for pregnant women and other people with disabilities.
3. City Services - City officials can explore new ways to make transportation and other services more accessible and equitable for people with diverse needs, including pregnant women.
4 Featured, 35 Examples:
76,086 Total Clicks
Date Range:
Mar 16 — Nov 17
Trending:
Untested
Consumer Insight Topics:
