Maternal Transport

Transportation is more effectively accommodating pregnant women

Implications - The traditional rules of public transport still include the fact that people should stand for, and generally accommodate, pregnant women, and technology is being designed to more effectively put those rules in place. Whether through apps or free transport passes, these services and developments work to use simple design tweaks to enhance accessibility, and provide a blueprint for how brands can do the same regarding other accessibility-related concerns.
SCORE 5.6
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31,226 Total Clicks
Mar 16 - Nov 17
This Month and Untested
TechArt & DesignLifestyleHealth
Featured Examples
Seat-Finding Pregnancy Apps - 'Babee on Board' Lets Pregnant Users Request Seats on Public Transport
SCORE 6.2
This Year and Warm 529 Clicks Pub: Jan 23, 17
Seat-Finding Pregnancy Apps
'Babee on Board' Lets Pregnant Users Request Seats on Public Transport
‘Babee on Board’ is an iOS app designed to make life easier for pregnant women taking the London Underground — or any subway system, for that matter. Through the app, women can... [More]
Pregnancy Train Passes - Virgin Trains Brings Ease to Both Travel and Pregnancy with 'Mum Passes'
SCORE 3.9
Mild 362 Clicks Pub: Mar 17, 16
Pregnancy Train Passes
Virgin Trains Brings Ease to Both Travel and Pregnancy with 'Mum Passes'
In order to prevent the stress of travel and pregnancy from putting unnecessary strain on an expectant mother, Virgin Trains launched the ‘Mum Pass.’ The complimentary pass can be... [More]
Pregnancy-Specific Subway Indicators - The Pink Light Campaign Helps Pregnant Women Find a Seat
SCORE 3.7
Mild 122 Clicks Pub: Jun 8, 16
Pregnancy-Specific Subway Indicators
The Pink Light Campaign Helps Pregnant Women Find a Seat
The Pink Light campaign is a South Korean initiative that aims to make it easier for pregnant women to find a seat on the subway. While it is common courtesy to offer a seat to a pregnant women,... [More]
Childbirth-Assisting Taxis - Cab Company Furusato Kotsu's Pregnancy Service Includes Midwife Input
SCORE 2.3
This Year and Untested 79 Clicks Pub: Mar 28, 17
Childbirth-Assisting Taxis
Cab Company Furusato Kotsu's Pregnancy Service Includes Midwife Input
In Tokyo, midwives are advising on a pregnancy service from a cab company. Similar to KM Taxi’s maternity taxi services, Furusato Kotsu is providing the Sankyu service for prenatal and birth-... [More]
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