The Pink Light campaign is a South Korean initiative that aims to make it easier for pregnant women to find a seat on the subway. While it is common courtesy to offer a seat to a pregnant women, some people find it difficult to offer up their seat and risk causing offense. This new campaign aims to tackle the problem by using special lights to let commuters know when a seat is needed.
The Pink Light campaign was created as part of a partnership between Busan's city council and the PR company Daehong. The campaign involves the use of pink sensor lights that alert commuters when a pregnant woman needs their seat. The lights are activated by special Bluetooth sensors that pregnant women can attach to their clothing or bag. The campaign recently completed a successful five-day trial run on the Busan-Gimhae Light Rail service and is expected to be used again in the near future.
The system ultimately helps pregnant women rest their feet, while also helping commuters avoid the awkward situation of asking if someone would like their seat.