Candy Crush Saga collaborated with fashion designer Christian Cowan to create The Sweet Seat, a unique, wearable, limited-edition solution for a problem that commuters experience on a regular basis. This wearable seat fuses form and function to tackle "the dreaded task of claiming a seat on public transportation during rush hour" and help people enjoy mobile gaming on the go.
Covered in candy-inspired colors and shapes from the iconic game, The Sweet Seat has a teardrop silhouette that can be worn on its own or as a dress, atop the outfit as an accessory. This garment functions just like a beanbag so that the wearer can take a seat wherever they please, and enjoy a game of Candy Crush Saga in comfort.
Image Credit: Jean-Toir for Candy Crush Saga
Why This Trend Is Growing
- Wearable Gaming
- The Sweet Seat combines fashion and functionality to create a unique wearable seat for gamers on the go.
- Fashion-tech Collaboration
- The collaboration between Candy Crush Saga and Christian Cowan demonstrates the merging of fashion and technology in innovative ways.
- Multifunctional Clothing
- The Sweet Seat serves as both a fashion statement and a practical solution for claiming a seat on public transportation.
Industries Being Reshaped
- Gaming
- The Sweet Seat caters to the growing demand for gaming accessories that enhance the mobile gaming experience.
- Fashion
- The collaboration between Candy Crush Saga and Christian Cowan introduces a new trend that combines fashion and technology.
- Transportation
- The Sweet Seat addresses the challenge of finding seating on crowded public transportation, offering a unique solution for commuters.
