Virtual technologies are enhancing interactivity in the footwear industry
Implications - The inclusion of scanning and augmented reality technologies into the footwear industry, whether for artistic purposes or for design-related functions, serves to enhance relationships between brands and their already-passionate consumers. Infusing a greater level of interactivity into consumers' purchase journeys solidifies this industry's commitment to both form and functionality, as well as optimizing consumer experience.
Workshop Question - How can your brand infuse interactive tech into consumers' purchase journeys?
Trend Themes
1. Virtual Technologies in Footwear Industry - The integration of virtual technologies, such as scanning and augmented reality, into the footwear industry enhances the consumer's purchase journey, solidifying the industry's commitment to both form and functionality.
2. Personalized Footwear Design - The ability to create custom footwear designs on the spot is a time-efficient way for brands to offer one-of-a-kind products to consumers.
3. AR Unboxing Experiences - Creating augmented reality unboxing experiences as a standalone phenomenon creates a differentiated and unique opportunity to showcase a product virtually.
Industry Implications
1. Retail Industry - The retail industry can explore integrating virtual technologies to enhance consumer experience and offer personalized, one-of-a-kind products.
2. Footwear Industry - The footwear industry can leverage technologies such as foot shape scanners and AR sneakers to address fit issues and distinguish themselves from competitors.
3. Marketing Industry - The marketing industry can utilize AR unboxing experiences as a unique way to introduce and promote products, creating a differentiated experience for consumers.
5 Featured, 45 Examples:
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Date Range:
Aug 16 — Apr 18
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