Category
Fashion
Scaled Restraint
Trend cluster
Category
Virtual
Footwear
Virtual technologies are enhancing interactivity in the footwear industry.
5.2
Trend score
Trend
What is the Virtual Footwear trend?
Virtual Footwear: The inclusion of scanning and augmented reality technologies into the footwear industry, whether for artistic purposes or for design-related functions, serves to enhance relationships between brands and their already-passionate consumers. Infusing a greater level of interactivity into consumers' purchase journeys solidifies this industry's commitment to both form and functionality, as well as optimizing consumer experience.
Trend themes
Themes within the Virtual Footwear trend
Three behaviours holding the trend together01
Virtual Technologies in Footwear Industry
The integration of virtual technologies, such as scanning and augmented reality, into the footwear industry enhances the consumer's purchase journey, solidifying the industry's commitment to both form and functionality.
02
Personalized Footwear Design
The ability to create custom footwear designs on the spot is a time-efficient way for brands to offer one-of-a-kind products to consumers.
03
AR Unboxing Experiences
Creating augmented reality unboxing experiences as a standalone phenomenon creates a differentiated and unique opportunity to showcase a product virtually.
Industry implications
What the Virtual Footwear trend means for industry
Where the trend changes the playbookFor
Retail Industry
The retail industry can explore integrating virtual technologies to enhance consumer experience and offer personalized, one-of-a-kind products.
For
Footwear Industry
The footwear industry can leverage technologies such as foot shape scanners and AR sneakers to address fit issues and distinguish themselves from competitors.
For
Marketing Industry
The marketing industry can utilize AR unboxing experiences as a unique way to introduce and promote products, creating a differentiated experience for consumers.
Workshop question
How can your brand infuse interactive tech into consumers' purchase journeys?
Trend signals
Trend signals for Virtual Footwear
Trend score 5.2 out of 10, from popularity 85%, activity 63%, freshness 8%.
Popularity85%
Activity63%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Virtual Footwear trend
5 featured examples from Aug 27, 2016 to Apr 10, 2018CategoryBusiness
In-Store Sneaker Creators
The 'Nike Makers Experience' Lets Consumers Create One-of-a-Kind Shoes
Integrating on-site customization tech into brick and mortar stores is a disruptive innovation opportunity for the fashion industry.
CategoryFashion
AR Unboxing Experiences
adidas' Deerupt Sneaker Can Be Discovered Online with a Virtual Reveal
Retailers can utilize augmented reality unboxing to enhance the digital shopping experience and showcase products in an engaging and interactive way.
CategoryBusiness
Foot Shape Scanners
Volumental's Device Addresses Fit for Online Shoe Shopping
Integrating foot shape scanner technology into e-commerce platforms can revolutionize online shoe shopping by addressing fit concerns and reducing return rates.
CategoryBusiness
Virtual Shoe-Fitting Services
Department Store Isetan Uses a Flickfit 3D Scanner to Measure Feet
The virtual shoe-fitting trend can disrupt the retail industry, particularly in footwear, by improving the accuracy of sizing recommendations and reducing the need for physical tr…
CategoryFashion
Augmented Reality Sneakers
The Monte Z High-Tech Sneakers Have a Design That Comes to Life in AR
Innovative fashion retailers can develop AR features and elements in their products to attract and retain customers.
