Virtual Footwear

Virtual technologies are enhancing interactivity in the footwear industry

Implications - The inclusion of scanning and augmented reality technologies into the footwear industry, whether for artistic purposes or for design-related functions, serves to enhance relationships between brands and their already-passionate consumers. Infusing a greater level of interactivity into consumers' purchase journeys solidifies this industry's commitment to both form and functionality, as well as optimizing consumer experience.
SCORE 7.5
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Activity
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189,911 Total Clicks
Aug 16 - Apr 18
This Year and Warm
TechArt & DesignFashionShoes
Featured Examples
In-Store Sneaker Creators - The 'Nike Makers Experience' Lets Consumers Create One-of-a-Kind Shoes
SCORE 8
This Year and Hot 5,716 Clicks Pub: Sep 12, 17
In-Store Sneaker Creators
The 'Nike Makers Experience' Lets Consumers Create One-of-a-Kind Shoes
Nike recently unveiled a new in-store sneaker creation tool called the ‘Nike Makers Experience’ that will allow consumers to make custom footwear designs on the spot. While the making of... [More]
AR Unboxing Experiences - adidas' Deerupt Sneaker Can Be Discovered Online with a Virtual Reveal
SCORE 8.4
This Year and Hot 1,623 Clicks Pub: Apr 10, 18
AR Unboxing Experiences
adidas' Deerupt Sneaker Can Be Discovered Online with a Virtual Reveal
To give its fans a sneak peek at the all-new adidas Deerupt sneaker style, adidas created an augmented reality unboxing experience that unfolds on one’s desktop or mobile browser without the... [More]
Foot Shape Scanners - Volumental's Device Addresses Fit for Online Shoe Shopping
SCORE 6.4
Warm 1,050 Clicks Pub: Jul 5, 17
Foot Shape Scanners
Volumental's Device Addresses Fit for Online Shoe Shopping
The rising popularity of online shopping has brought about concerns regarding customer service enhancements that can be made digitally to ensure consumers get what they want—in the world of... [More]
Virtual Shoe-Fitting Services - Department Store Isetan Uses a Flickfit 3D Scanner to Measure Feet
SCORE 4.8
Average 513 Clicks Pub: Aug 26, 16
Virtual Shoe-Fitting Services
Department Store Isetan Uses a Flickfit 3D Scanner to Measure Feet
Isetan is a Japanese department store that’s looking to the future of service by offering a unique new shoe fitting service. At the store in the Shinjuku area of Tokyo, Japan, consumers are... [More]
Augmented Reality Sneakers - The Monte Z High-Tech Sneakers Have a Design That Comes to Life in AR
SCORE 5.5
Warm 342 Clicks Pub: Jun 15, 17
Augmented Reality Sneakers
The Monte Z High-Tech Sneakers Have a Design That Comes to Life in AR
In Japan, consumers will soon be able to purchase a pairs of high-tech sneakers created by Onitsuka Tiger and Anrealage. Two kinds of Monte Z shoes have been created with a design that comes to life... [More]
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