Category
Fashion
Scaled Restraint
Trend cluster
Category
Accessible
Attire
Clothing brands expand lines to accommodate people with disabilities.
4.9
Trend score
Trend
What is the Accessible Attire trend?
Accessible Attire: The fashion industry has slowly begun to accept the importance of creating clothing for people with body types outside traditional beauty norms, and the most proactive brands are taking that logic a step farther. Conscious fashion brands have begun designing clothing with disabled people as the target wearers, recognizing the specific needs of broader swaths of people. Brands that consider accessibility not only increase their base of consumers, but also demonstrate their thoughtfulness as a whole.
Trend themes
Themes within the Accessible Attire trend
Three behaviours holding the trend together01
Adaptive Fashion
The fashion industry is recognizing the importance of creating clothing for people with body types outside traditional beauty norms, focusing specifically on disabled people as target wearers, as proactive brands are designing clothing with disabled consumers in mind.
02
Custom-Made, Disability-Oriented Clothing
Startups are focusing on making custom-made, stylish clothing for wheelchair users, whose accommodation needs had previously been underconsidered.
03
Inclusive Child Clothing Lines
To keep up with the momentum of adaptive fashion, brands such as Target's Cat and Jack line are expanding their offerings to include adaptive clothing for children and toddlers with disabilities.
Industry implications
What the Accessible Attire trend means for industry
Where the trend changes the playbookFor
Fashion Industry
Traditional fashion designs are being challenged by adaptive fashion startups to accommodate people with disabilities.
For
Startups
Innovative clothing startups are capitalizing on the need for custom-made, disability-oriented clothing, focusing on wheelchair users as an untapped market.
For
Retail Industry
Large retailers such as Target are starting to take advantage of the momentum towards adaptive fashion to offer inclusive clothing lines for children with disabilities.
Workshop question
How might your brand create a more inclusive atmosphere for consumers?
Trend signals
Trend signals for Accessible Attire
Trend score 4.9 out of 10, from popularity 73%, activity 67%, freshness 8%.
Popularity73%
Activity67%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Evidence
Examples of the Accessible Attire trend
4 featured examples from May 5 to Nov 15, 2017CategoryBusiness
Inclusive Child Clothing Lines
Cat and Jack Designed Adaptive Clothing for Kids with Disabilities
The inclusion of an adaptive clothing line by Target's Cat and Jack presents a disruptive innovation opportunity for the retail clothing industry, encouraging other retailers to e…
CategoryFashion
Custom-Made Wheel Chair Clothing
Rock the Wheel Makes Stylish Clothing for Wheel Chair Users
Fashion brands can explore the market for custom-made and stylish clothing for wheelchair users.
CategoryArt & Design
Decorative Wheelchair Decals
Izzy Wheels Offers Fashionable Spoke Guards for Wheelchairs
Fashion accessory companies can expand their offerings by designing and producing fashionable spoke guards for wheelchairs.
CategoryFashion
Designer Disability Collections
Tommy Hilfiger Expanded Its Range of Clothing for Disabled People
Designers can capitalize on the growing demand for inclusive and adaptive clothing by incorporating these features into their collections, catering to a wider audience.
