Brands are accommodating expecting mothers seeking to maintain their health
Implications - Expecting mothers in North America are becoming increasingly active to stay healthy during their pregnancies, and brands are accommodating this fact by offering apps and services that enhance the health and fitness of pregnant women. With more consumers seeking out well-rounded lifestyles, accommodating this shift in the women-specific health industry is an extension of the consumer desire for specialized experiences.
Workshop Question - How can your brand curate specialized consumer experiences around one specific product or service?
Trend Themes
1. Pregnancy Fitness Apps - There is a growing demand for pregnancy-specific fitness apps that offer customized exercises and a comprehensive guide to the different trimesters of pregnancy.
2. Pregnancy Meditation Apps - Expectant mothers are turning to meditation apps to help ease pregnancy symptoms, reduce stress, and improve pregnancy outcomes.
3. Active Maternity Wear - The demand for high-quality, Canadian-made activewear for pregnant women is on the rise, with more women seeking comfortable and functional clothing for their active lifestyles.
Industry Implications
1. Health and Wellness - Brands can create specialized experiences for consumers seeking well-rounded lifestyles, such as fitness, meditation, and healthcare apps tailored to pregnant women.
2. Fashion and Apparel - There is an opportunity to develop more innovative and functional clothing options for pregnant and nursing women, such as activewear and discreet nursing clothing.
3. Fitness and Exercise Studios - Entrepreneurs can create boutique fitness studios that cater to pregnant women and new moms, offering classes tailored to all stages of pregnancy and postpartum recovery.
