Maternal Fitness

Brands are accommodating expecting mothers seeking to maintain their health

Implications - Expecting mothers in North America are becoming increasingly active to stay healthy during their pregnancies, and brands are accommodating this fact by offering apps and services that enhance the health and fitness of pregnant women. With more consumers seeking out well-rounded lifestyles, accommodating this shift in the women-specific health industry is an extension of the consumer desire for specialized experiences.

Workshop Question - How can your brand curate specialized consumer experiences around one specific product or service?
SCORE 5.8
Popularity
Activity
Freshness
Megatrends
Patterns
93,727 Total Clicks
Mar 16 - Nov 17
Warm
TechBusinessLifestyleHealth
Featured Examples
Nursing Clothing Collections - La Mere Clothing Makes Stylish, Functional Fashion for Breastfeeding
SCORE 8.2
Hot 6,556 Clicks Pub: Nov 17, 17
Nursing Clothing Collections
La Mere Clothing Makes Stylish, Functional Fashion for Breastfeeding
While most fashion for breastfeeding women can be identified by obvious pockets, flaps and openings, La Mere Clothing sets itself apart by integrating discreet, yet highly functional design details... [More]
Pregnancy Fitness Studios - 'Fit Pregnancy Club' is a Boutique Fitness Studio for Expectant Mothers
SCORE 6.4
Warm 940 Clicks Pub: Oct 20, 17
Pregnancy Fitness Studios
'Fit Pregnancy Club' is a Boutique Fitness Studio for Expectant Mothers
‘Fit Pregnancy Club’ is a new boutique studio that tailors each and every one of its classes to expectant women and new moms. As a fitness enthusiast herself, Carolina Gunnarsson was... [More]
Supportive Core-Activating Belts - The 'CorePro' Workout Belt Prevents Strains Aids Workouts
SCORE 4.6
Average 1,321 Clicks Pub: May 11, 17
Supportive Core-Activating Belts
The 'CorePro' Workout Belt Prevents Strains Aids Workouts
The ‘CorePro’ workout belt is intended to provide athletes and active individuals with the right level of support in order to ensure that they are activating their core during workouts... [More]
Pregnancy Meditation Apps - 'Expectful' Helps Mothers Approach Their Journey with Mindfulness
SCORE 4.8
Average 426 Clicks Pub: Jun 26, 17
Pregnancy Meditation Apps
'Expectful' Helps Mothers Approach Their Journey with Mindfulness
‘Expectful’ is a fertility, motherhood and pregnancy meditation app that aims to help new and expectant mothers approach new areas of their life with mindfulness and ease. The app... [More]
Active Maternity Wear - MATLETIK Produces Canadian-Made Activewear for Expectant Mothers
SCORE 5.1
Warm 987 Clicks Pub: Jul 28, 17
Active Maternity Wear
MATLETIK Produces Canadian-Made Activewear for Expectant Mothers
While there are many clothing designs that cater to the modern active woman, there are much fewer choices in this category when it comes to active maternity wear. As such, MATLETIK is setting itself... [More]
Pregnancy Fitness Apps - Pregnancy and Exercise Come Together in Natasha Brown's 'Pregnacise'
SCORE 3.7
Mild 977 Clicks Pub: Mar 4, 16
Pregnancy Fitness Apps
Pregnancy and Exercise Come Together in Natasha Brown's 'Pregnacise'
Just as its name suggests, ‘Pregnacise’ is a hybrid that brings together pregnancy and exercise for women who want to stay fit while carrying a child and prepare for a healthy childbirth.... [More]
Quantcast