Category
Fashion
Scaled Restraint
Trend cluster
Category
Multi-Tasking
Cleanser
Consumers seek dual purpose products for a more productive cleanse.
2.6
Trend score
Trend
What is the Multi-Tasking Cleanser trend?
Multi-Tasking Cleanser: As new products boasting innovative benefits flood the beauty and skincare market, consumers are looking to get more out of their daily routines, investing in dual-functioning cleansers that promise to help them accomplish more whilst they clean their faces. Partly saving effort for the consumer who aspires to a 10-step facial routine but can't commit the time or energy, and partly promising more bang for your buck, multi-purpose skincare has an appeal that is only growing among savvy skincare enthusiasts.
Trend themes
Themes within the Multi-Tasking Cleanser trend
Three behaviours holding the trend together01
Dual-Functioning Cleansers
Consumers are increasingly seeking cleansers that serve multiple purposes, such as both cleansing and anti-aging.
02
Probiotic Skincare
Skincare brands are utilizing probiotics to boost the immunity and health of one's skin.
03
Multifunctional Cleansers for Men
Men's skincare brands are producing multifunctional cleansers with added benefits such as moisturizing and shaving foam.
Industry implications
What the Multi-Tasking Cleanser trend means for industry
Where the trend changes the playbookFor
Beauty and Skincare
These trends have disruptive innovation opportunities for brands looking to produce multifunctional, probiotic, or targeted solutions for anti-pollution or anti-aging.
For
Men's Personal Care
The trend toward multifunctional skincare for men presents opportunities for product development and targeting male consumers who want quick and effective skincare solutions
For
Environmental Technology
Anti-pollution ingredients and products present disruptive innovation opportunities for brands that can incorporate and target specific environmental challenges consumers may face.
Workshop question
What added benefits are consumers seeking from your industry and how can you combine that with what you already offer?
Trend signals
Trend signals for Multi-Tasking Cleanser
Trend score 2.6 out of 10, from popularity 42%, activity 26%, freshness 8%.
Popularity42%
Activity26%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Multi-Tasking Cleanser trend
5 featured examples from Feb 4, 2017 to Mar 31, 2018CategoryFashion
Immune-Boosting Skincare Systems
LaFlore's Skincare Trio Strengthens One's Immunity and Flora
Opportunity for skincare brands to develop and market immune-boosting products that leverage the power of probiotics.
CategoryLife-Stages
Wrinkle-Reducing Cleansers
Wei Beauty's Anti-Aging Cleanser Boasts Antioxidant-Rich Honey
The skincare industry can capitalize on the trend towards incorporating antioxidant-rich ingredients and traditional Chinese medicine remedies in their products, as well as the de…
CategoryFashion
Moisturizing Facial Cleansers
The BEDOOK TOPUP Men's Agile Cleansing Foam Does Double Duty
The beauty and personal care industry has the opportunity to create new and innovative products, such as moisturizing facial cleansers, that cater to changing consumer demands.
CategoryFashion
Exfoliating Anti-Aging Cleansers
This Corrective Cleanser from Eminence Features Monoi Oil
Opportunity for companies in the beauty and personal care industry to expand their product lines with innovative and multifunctional skincare products.
CategoryFashion
Anti-Pollution Skin Cleansers
Biotherm’s De-Polluting Cleanser is Ideal for Urban Dwellers
The beauty and personal care industry can continue to capitalize on the growing trend of anti-pollution skincare by developing more innovative and sustainable products.
