Multi-Tasking Cleanser

Consumers seek dual purpose products for a more productive cleanse

Implications - As new products boasting innovative benefits flood the beauty and skincare market, consumers are looking to get more out of their daily routines, investing in dual-functioning cleansers that promise to help them accomplish more whilst they clean their faces. Partly saving effort for the consumer who aspires to a 10-step facial routine but can't commit the time or energy, and partly promising more bang for your buck, multi-purpose skincare has an appeal that is only growing among savvy skincare enthusiasts.
SCORE 6.4
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19,093 Total Clicks
Feb 17 - Nov 17
New and Mild
FashionMarketingCosmeticsBranding
Featured Examples
Immune-Boosting Skincare Systems - LaFlore's Skincare Trio Strengthens One's Immunity and Flora
SCORE 6.1
This Month and Warm 208 Clicks Pub: Oct 19, 17
Immune-Boosting Skincare Systems
LaFlore's Skincare Trio Strengthens One's Immunity and Flora
LaFlore’s 3-Step Kit introduces a trio of products that are powered by probiotics to improve the look and health of one’s skin. A ritual with the 3-Step Kit begins with the use of the... [More]
Wrinkle-Reducing Cleansers - Wei Beauty's Anti-Aging Cleanser Boasts Antioxidant-Rich Honey
SCORE 5.9
This Year and Warm 267 Clicks Pub: Feb 3, 17
Wrinkle-Reducing Cleansers
Wei Beauty's Anti-Aging Cleanser Boasts Antioxidant-Rich Honey
As suggested by the product name, Wei Beauty’s anti-aging cleanser features honey as a main ingredient. As the brand notes, this ingredient has been a favorite since the Ming Dynasty for its... [More]
Exfoliating Anti-Aging Cleansers - This Corrective Cleanser from Eminence Features Monoi Oil
SCORE 6.6
This Month and Warm 92 Clicks Pub: Oct 28, 17
Exfoliating Anti-Aging Cleansers
This Corrective Cleanser from Eminence Features Monoi Oil
The Monoi Age Corrective Exfoliating Cleanser is a multifaceted skincare product from Eminence Organic Skin Care that is useful for washing away impurities, sloughing away dead skin and revitalizing... [More]
Moisturizing Facial Cleansers - The BEDOOK TOPUP Men's Agile Cleansing Foam Does Double Duty
SCORE 5.3
This Month and Warm 107 Clicks Pub: Oct 20, 17
Moisturizing Facial Cleansers
The BEDOOK TOPUP Men's Agile Cleansing Foam Does Double Duty
The BEDOOK TOPUP Men’s Agile Cleansing Foam is formulated to be perfect for men who are looking to take care of their skin without having to commit to an entire regime. The product boasts four... [More]
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