Multi-Tasking Cleanser

Consumers seek dual purpose products for a more productive cleanse

Implications - As new products boasting innovative benefits flood the beauty and skincare market, consumers are looking to get more out of their daily routines, investing in dual-functioning cleansers that promise to help them accomplish more whilst they clean their faces. Partly saving effort for the consumer who aspires to a 10-step facial routine but can't commit the time or energy, and partly promising more bang for your buck, multi-purpose skincare has an appeal that is only growing among savvy skincare enthusiasts.
SCORE 4.5
Popularity
Activity
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Megatrends
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29,532 Total Clicks
Feb 17 - Mar 18
This Year and Mild
FashionMarketingCosmeticsBranding
Featured Examples
Immune-Boosting Skincare Systems - LaFlore's Skincare Trio Strengthens One's Immunity and Flora
SCORE 4.3
Average 397 Clicks Pub: Oct 19, 17
Immune-Boosting Skincare Systems
LaFlore's Skincare Trio Strengthens One's Immunity and Flora
LaFlore’s 3-Step Kit introduces a trio of products that are powered by probiotics to improve the look and health of one’s skin. A ritual with the 3-Step Kit begins with the use of the... [More]
Wrinkle-Reducing Cleansers - Wei Beauty's Anti-Aging Cleanser Boasts Antioxidant-Rich Honey
SCORE 5.1
Warm 364 Clicks Pub: Feb 3, 17
Wrinkle-Reducing Cleansers
Wei Beauty's Anti-Aging Cleanser Boasts Antioxidant-Rich Honey
As suggested by the product name, Wei Beauty’s anti-aging cleanser features honey as a main ingredient. As the brand notes, this ingredient has been a favorite since the Ming Dynasty for its... [More]
Moisturizing Facial Cleansers - The BEDOOK TOPUP Men's Agile Cleansing Foam Does Double Duty
SCORE 3.6
Mild 479 Clicks Pub: Oct 20, 17
Moisturizing Facial Cleansers
The BEDOOK TOPUP Men's Agile Cleansing Foam Does Double Duty
The BEDOOK TOPUP Men’s Agile Cleansing Foam is formulated to be perfect for men who are looking to take care of their skin without having to commit to an entire regime. The product boasts four... [More]
Exfoliating Anti-Aging Cleansers - This Corrective Cleanser from Eminence Features Monoi Oil
SCORE 3.8
Mild 164 Clicks Pub: Oct 28, 17
Exfoliating Anti-Aging Cleansers
This Corrective Cleanser from Eminence Features Monoi Oil
The Monoi Age Corrective Exfoliating Cleanser is a multifaceted skincare product from Eminence Organic Skin Care that is useful for washing away impurities, sloughing away dead skin and revitalizing... [More]
Anti-Pollution Skin Cleansers - Biotherm’s De-Polluting Cleanser is Ideal for Urban Dwellers
SCORE 3.1
This Year and Mild 96 Clicks Pub: Mar 31, 18
Anti-Pollution Skin Cleansers
Biotherm’s De-Polluting Cleanser is Ideal for Urban Dwellers
At the end of a long day, it’s not just dirt and oil that should be washed off, but the pollutants people come across on a daily basis. Biotherm is able to offer this function in its Skin Oxygen De-... [More]
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