Consumers seek dual purpose products for a more productive cleanse
Implications - As new products boasting innovative benefits flood the beauty and skincare market, consumers are looking to get more out of their daily routines, investing in dual-functioning cleansers that promise to help them accomplish more whilst they clean their faces. Partly saving effort for the consumer who aspires to a 10-step facial routine but can't commit the time or energy, and partly promising more bang for your buck, multi-purpose skincare has an appeal that is only growing among savvy skincare enthusiasts.
Workshop Question - What added benefits are consumers seeking from your industry and how can you combine that with what you already offer?
Trend Themes
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Dual-functioning Cleansers — Consumers are increasingly seeking cleansers that serve multiple purposes, such as both cleansing and anti-aging.
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Probiotic Skincare — Skincare brands are utilizing probiotics to boost the immunity and health of one's skin.
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Multifunctional Cleansers for Men — Men's skincare brands are producing multifunctional cleansers with added benefits such as moisturizing and shaving foam.
Industry Implications
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Beauty and Skincare — These trends have disruptive innovation opportunities for brands looking to produce multifunctional, probiotic, or targeted solutions for anti-pollution or anti-aging.
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Men's Personal Care — The trend toward multifunctional skincare for men presents opportunities for product development and targeting male consumers who want quick and effective skincare solutions
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Environmental Technology — Anti-pollution ingredients and products present disruptive innovation opportunities for brands that can incorporate and target specific environmental challenges consumers may face.
