Life Stage Leisure

Social events tap into the hobbies and interests of older demographics

Implications - As brands look to create lifelong consumers, many are pivoting part of their focus towards the interests of older demographics including Boomers and seniors. By uncovering the passions and priorities of these inherently social consumer segments, brands are able to foster environments that empower older consumers to be themselves and create communities around shared interests. This seemingly unlikely shift in focus denotes the importance of remaining relevant to consumers through different stages of their lives.

Workshop Question - How much will your current branding resonate with your consumer's next life stage?
SCORE 6
Popularity
Activity
Freshness
Megatrends
Patterns
56,686 Total Clicks
Oct 17 - Oct 18
This Quarter and Average
Featured Examples
Senior-Centered Community Cafes - Mather's Cafes Host Speed Dating and Wine Tastings for Boomers
SCORE 5.9
Warm 1,293 Clicks Pub: Oct 20, 17
Senior-Centered Community Cafes
Mather's Cafes Host Speed Dating and Wine Tastings for Boomers
Senior community centers usually bring to mind monotonous Bingo sessions, but Mather’s Cafes are reimagining what communal spaces for seniors can be. Instead of the boring activities that we&#... [More]
Boomer-Targeted Music Festivals - Desert Trip is Being Marketed as a Festival for Older Demographics
SCORE 4.5
Average 1,051 Clicks Pub: Oct 20, 17
Boomer-Targeted Music Festivals
Desert Trip is Being Marketed as a Festival for Older Demographics
Desert Trip is a music festival that is marketed as being the “Coachella for old people,” due to its predominantly classic rock lineups. This previous year the music festival, which... [More]
Boomer-Friendly Wellness Festivals - Quaker Rise & Thrive Supports Those Interested in Healthy Aging
SCORE 6.2
This Quarter and Warm 326 Clicks Pub: Oct 16, 18
Boomer-Friendly Wellness Festivals
Quaker Rise & Thrive Supports Those Interested in Healthy Aging
The Quaker Oats Company is teaming up with Thrive Global to host the Quaker Rise & Thrive wellness festival this fall at Saddlerock Ranch in Malibu, California. The one-day festival is set to... [More]
Food-Centric Music Festivals - Bottlerock's 'Culinary Stage' Pairs Musicians and Celebrity Chefs
SCORE 3.8
Mild 212 Clicks Pub: Nov 13, 17
Food-Centric Music Festivals
Bottlerock's 'Culinary Stage' Pairs Musicians and Celebrity Chefs
Bottlerock Napa Valley is a unique music festival event that brings together musicians and celebrity chefs in one immersive setting. The 2017 event’s ‘Culinary Stage’ portion... [More]
Female-Empowering Film Festivals - Women Over 50 Film Festival Celebrates Female Talent
SCORE 3.9
Mild 131 Clicks Pub: Nov 13, 17
Female-Empowering Film Festivals
Women Over 50 Film Festival Celebrates Female Talent
The UK-based Women Over 50 Film Festival is an event celebrating the movie industry’s lesser known talents, and is known for spotlighting a number of independent works by local writers,... [More]
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