Life Stage Leisure

Social events tap into the hobbies and interests of older demographics

Implications - As brands look to create lifelong consumers, many are pivoting part of their focus towards the interests of older demographics including Boomers and seniors. By uncovering the passions and priorities of these inherently social consumer segments, brands are able to foster environments that empower older consumers to be themselves and create communities around shared interests. This seemingly unlikely shift in focus denotes the importance of remaining relevant to consumers through different stages of their lives.
SCORE 5.8
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31,355 Total Clicks
Oct 17 - Nov 17
This Month and Mild
Featured Examples
Boomer-Targeted Music Festivals - Desert Trip is Being Marketed as a Festival for Older Demographics
SCORE 5.8
This Quarter and Warm 260 Clicks Pub: Oct 20, 17
Boomer-Targeted Music Festivals
Desert Trip is Being Marketed as a Festival for Older Demographics
Desert Trip is a music festival that is marketed as being the “Coachella for old people,” due to its predominantly classic rock lineups. This previous year the music festival, which... [More]
Food-Centric Music Festivals - Bottlerock's 'Culinary Stage' Pairs Musicians and Celebrity Chefs
SCORE 5.3
This Month and Warm 105 Clicks Pub: Nov 13, 17
Food-Centric Music Festivals
Bottlerock's 'Culinary Stage' Pairs Musicians and Celebrity Chefs
Bottlerock Napa Valley is a unique music festival event that brings together musicians and celebrity chefs in one immersive setting. The 2017 event’s ‘Culinary Stage’ portion... [More]
Female-Empowering Film Festivals - Women Over 50 Film Festival Celebrates Female Talent
SCORE 6.2
This Month and Warm 69 Clicks Pub: Nov 13, 17
Female-Empowering Film Festivals
Women Over 50 Film Festival Celebrates Female Talent
The UK-based Women Over 50 Film Festival is an event celebrating the movie industry’s lesser known talents, and is known for spotlighting a number of independent works by local writers,... [More]
Senior-Centered Community Cafes - Mather's Cafes Host Speed Dating and Wine Tastings for Boomers
SCORE 5.6
This Quarter and Warm 474 Clicks Pub: Oct 20, 17
Senior-Centered Community Cafes
Mather's Cafes Host Speed Dating and Wine Tastings for Boomers
Senior community centers usually bring to mind monotonous Bingo sessions, but Mather’s Cafes are reimagining what communal spaces for seniors can be. Instead of the boring activities that we&#... [More]
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