Campers are coming in increasingly distinct designs
Implications - With campers seeing a burst in popularity in the last few years, brands are becoming much more creative in the way these small living spaces are designed, and the purposes they are intended to serve. Whether floating on water or hanging from trees, the restructuring of these outdoor items is an enhanced extension of the already experience-driven motivations that consumers' have had for renewing their interest in outdoor living and travel.
Workshop Question - How can your brand better market both function and experience in how it sells its products or services?
Trend Themes
1. Multipurpose Camping Units - Camping gear is being designed to serve more than one purpose to appeal to a broader audience.
2. Innovative Camping Structure - Designers are getting creative with their designs and features to attract adventure-seekers.
3. Comfortable Camping Solutions - Tents and camping structures are being customized to provide convenient, refreshing and safe outdoor sleeping experiences.
Industry Implications
1. Outdoor and Adventure Industry - The companies in this industry can take advantage of these new trends to design and market new camping gear that caters to a variety of consumers.
2. Travel and Tourism Industry - The trends in camping gear will offer travel agents ideas on the kinds of accommodations to suggest to their clients during family holidays and adventure tours.
3. Real Estate and Property Development Industry - This industry can propose innovative camping units to cater to those seeking eco-tourism and glamping experiences particularly in rural areas.
6 Featured, 46 Examples:
762,640 Total Clicks
Date Range:
Oct 16 — Nov 17
Trending:
V. Hot
Consumer Insight Topics:
