Gamified Recreational

Leisure brands are engaging Boomers through addictive gamification

Implications - Not just for targeting Millennial consumers, gamification serves to create emotional engagement between brands and older demographics, including the Boomer segment. With more free time and disposable income, Boomers are seeking fun ways to interact with brands in their leisure time, from gamified shopping services to playful retreat experiences. By leveraging the elements of addictive game play, brands are creating new consumers among this traditionally brand-loyal demographic.
SCORE 7.8
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Activity
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Megatrends
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31,199 Total Clicks
Nov 17 - Nov 17
Fresh and Warm
Featured Examples
Holiday E-Gift Services - Athleta and Banana Republic are Enabling Customers to Send e-Gifts
SCORE 9.4
New and V. Hot 294 Clicks Pub: Nov 13, 17
Holiday E-Gift Services
Athleta and Banana Republic are Enabling Customers to Send e-Gifts
Athleta and Banana Republic have partnered to offer consumers a new gift-giving system that’s helping individuals avoid the rush this holiday season. The system was made possible with the... [More]
Gamified Coupon-Clipping Apps - 'Fetch Rewards' Digitizes Deal-Hunting at Grocery Stores
SCORE 8.3
New and Hot 125 Clicks Pub: Nov 13, 17
Gamified Coupon-Clipping Apps
'Fetch Rewards' Digitizes Deal-Hunting at Grocery Stores
Coupon clipping is a generations-old practice, but the Fetch Rewards app is looking to disrupt the traditional money-saving technique by introducing modern technology. Rather than relying on paper... [More]
Boomer-Centric Wilderness Courses - Adventure 16's 'Wilderness Basics Course' Educates on Survival
SCORE 8.1
New and Hot 157 Clicks Pub: Nov 13, 17
Boomer-Centric Wilderness Courses
Adventure 16's 'Wilderness Basics Course' Educates on Survival
Adventure 16, an outdoor apparel company based out of San Diego, frequently serves a market of Baby Boomers and older, and it has thus tailored many of its branded experiences toward that... [More]
Boomer Companionship Platforms - Stitch Helps Users 50 and Over Form Friendships or Love Connections
SCORE 5.8
New and Warm 65 Clicks Pub: Nov 13, 17
Boomer Companionship Platforms
Stitch Helps Users 50 and Over Form Friendships or Love Connections
Stitch is an immersive web platform aiming to connect Boomers to new companions or love interests. Described as “the world’s only companionship community created by members, for members,&#... [More]
Luxury Swedish SUV Pop-Ups - Volvo Studio Milan is a Pop-Up Dedicated to Driving and Design
SCORE 7.2
New and Warm 33 Clicks Pub: Nov 13, 17
Luxury Swedish SUV Pop-Ups
Volvo Studio Milan is a Pop-Up Dedicated to Driving and Design
In the luxury SUV market, presentation is essential, and the new Volvo Studio Milan pop-up shows that the Swedish automaker is invested in prestige. The pop-up space, which is Volvo’s first... [More]
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