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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,250 more

Gamified Recreational

Leisure brands are engaging Boomers through addictive gamification

Implications - Not just for targeting Millennial consumers, gamification serves to create emotional engagement between brands and older demographics, including the Boomer segment. With more free time and disposable income, Boomers are seeking fun ways to interact with brands in their leisure time, from gamified shopping services to playful retreat experiences. By leveraging the elements of addictive game play, brands are creating new consumers among this traditionally brand-loyal demographic.
Workshop Question — Which viable consumer segments are you overlooking?
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 28 Examples:
35,878 Total Clicks
Date Range:
Nov 17 — Nov 17
Trending:
Warm

Featured Examples

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