Athleta and Banana Republic have partnered to offer consumers a new gift-giving system that's helping individuals avoid the rush this holiday season.
The system was made possible with the help of Loop Commerce, a website constructed with the gift receiver in mind. Through the service, titled 'Gift Now,' shoppers can go to a store to select an item they wish to gift. That item can be sent to the recipient, in the form of a small redemption code, that directs the consumer to the online store. The recipient can then claim the item online, selecting their ideal size, color and shipping address.
This e-gift shopping method takes some of the guesswork out of gift giving and receiving, offering individuals a more efficient and successful gift exchange.