Food and beverage subscriptions integrate tech for hyper-convenience
Implications - Subscription services are now ubiquitous, especially within the world of food and beverage. Though these subscriptions typically automate the acquisition of ingredients, they don't necessarily impact the convenience of other parts of the consumption process, such as food prep or presentation. Integrating technology into the process enables a 360-degree smart service for food or drink prep. This speaks to a more holistic approach to convenience that suits today's busy consumer.
Workshop Question - How do consumers use your product or service, and what could you do to simplify that process?
Trend Themes
1. Smart Subscriptions - Integration of technology into subscription services offers a 360-degree smart service for consumers.
2. Food Innovations - Innovations in food services offer consumers more convenience, customization and access to new markets and technologies.
3. Artificial Intelligence - AI technology is being utilized to analyze the subscription catalogs for better curation of products and services.
Industry Implications
1. Food and Beverage - Product innovation, accessibility to new markets and services offered online provide opportunities for more convenient and customizable business models.
2. Technology - Integration of AI and other new technologies is creating new opportunities for targeted customization and convenience, infrastructure improvements and efficient resource use.
3. Fitness and Nutrition - New subscription services focused on personalized nutrition and fitness plans and products provide more easily accessible and affordable resources for consumers.
