Category
Tech
Delegated Interfaces
Trend cluster
Category
Contactless
Donation
Charities streamline the donation process to enhance incentives to donate.
3.9
Trend score
Trend
What is the Contactless Donation trend?
Contactless Donation: Charitable donations are becoming increasingly efficient with brands and non-profits creating streamlined, contactless payment systems to simplify donating processes. This serves to give consumers more incentive to stop and learn about the charity in question, while also offering accessibility in terms of the physical process of donating. This shift caters to the convenience required for brands to remain relevant in consumers' fast-paced lifestyles, while giving consumers a more visceral understanding of where their charitable donations are going.
Trend themes
Themes within the Contactless Donation trend
Three behaviours holding the trend together01
Contactless Payment Systems
Streamlined donation systems that simplify the donating process
02
Tap-to-Donate Technology
More engaging and easy ways for people to donate
03
Smart Street Furniture
Collecting donations while also offering additional benefits
Industry implications
What the Contactless Donation trend means for industry
Where the trend changes the playbookFor
Non-profit organizations
Implementing innovative donation methods
For
Mobile payment services
Offering efficient technology to facilitate contactless donations
For
Smart city solutions
Integrating contactless donation systems to enhance urban environments
Workshop question
How can your brand streamline its processes to enhance convenience and ease of access?
Trend signals
Trend signals for Contactless Donation
Trend score 3.9 out of 10, from popularity 60%, activity 48%, freshness 8%.
Popularity60%
Activity48%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Contactless Donation trend
7 featured examples from Jan 23, 2015 to Aug 15, 2018CategoryMarketing
Contactless Donation Benches
These 'Smart Benches' Offer a Unique Way to Donate to Cancer Research
Nonprofit and charitable organizations can explore contactless donation systems to improve fundraising efforts and make it easier for people to donate.
CategoryMarketing
Contactless Donation Shops
This Interactive Display Window Collects Contactless Payment Donations
Contactless donation shops could inspire more charities to introduce interactive displays for contactless payment donations and to offer 24/7 donation centers
CategoryAutos
Contactless Donation Cars
This Hyundai Car Makes Instant Donations to Stand Up To Cancer
Opportunity for car manufacturers to integrate contactless payment technology into vehicles, revolutionizing the way donations are made and creating new revenue streams.
CategoryLifestyle
Charitable Climbing Initiatives
The North Face & Khumbu Climbing Center Joined for a New Campaign
Outdoor recreation companies can partner with climbing centers to promote safety and support for climbers while also engaging with their community.
CategoryTech
Contactless Donation Units
DONATE's 'tap+ DONATE' Boxes Easily Connects Cashless Donations
Charitable organizations can leverage contactless donation units to embrace innovative fundraising methods and expand their reach to tech-savvy donors.
CategorySocial Good
Donation-Collecting Dogs
These Special Dog Jackets Accept Contactless Donations to the Blue Cross
Nonprofit organizations can utilize innovative strategies such as animal-involved fundraising to increase donor engagement and contribution rates.
CategoryMarketing
Blossoming Donation Stations
NFC Wristbands Scanned at This Terminal Activate a Floral Animation
Disruptive innovation opportunity: Integrate NFC technology into event experiences to streamline attendee interactions and improve donation collection.
