At the Arab Media Forum in Dubai, attendees were given NFC wristbands that allowed them to effortlessly make payments at stations that collect donations for illness research.
The Walk for Good initiative was made up of three contactless donation stations that operated with NFC scanners. Throughout the "walk," attendees were able to scan their wristband in order to make a $46 donation. Each time a donation was made, digital screens with trees on them were animated to add blossoms to the leaves of the tree.
Over the course of two days, there were about 5,892 contactless taps made with this NFC system, resulting in about $273,000 donations generated from The Walk for Good for medical research of life-threatening illnesses like cancer, obesity and cardiovascular diseases.
Blossoming Donation Stations
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Contactless Payment Screens
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