This Nike x Off White Activation Offers Limited Edition Styles

 - Nov 7, 2017
References: buro247.au
Sydney-based sneaker shop Supply will be hosting a Nike x Off White pop-up shop this week in celebration of the brands’ November launch of ‘The Ten’ collection. Remixing ten iconic Nike sneakers – ranging from the Air Jordans to the Air Prestos -- Off White founder and Kanye West collaborator Virgil Abloh gives each familiar shape his signature design stamp.

Abloh’s remixed elements include literal typography logos, and industrial accents like heavy-duty plastic ties that are added to select styles.

Supply’s Nike x Off White pop-up with give fans a chance to score one of ‘The Ten’ collection’s exclusive sneaker styles while learning more about its conception and designer Virgil Abloh’s inspiration. Targeting Millennial streetwear enthusiasts, this pop-up shop responds to the demographic’s desire for experiential retail, and exclusivity.