Category
Lifestyle
Assisted Choices
Trend cluster
Category
Gamified
Curation
Food products become easier to choose and enjoy with interactive choosing.
3.8
Trend score
Trend
What is the Gamified Curation trend?
Gamified Curation: Analysis paralysis is more prevalent in the digital age, as there is an overload of information and choices consumers can make. This has increased the popularity of curation, however the process of curation can be daunting in and of itself. Gamified curation combines ease of choice with interactivity and enjoyment to satisfy the modern consumer.
Trend themes
Themes within the Gamified Curation trend
Three behaviours holding the trend together01
Gamification
Gamified curation eases the process of curation for modern customers who prefer interactive and enjoyable modes when faced with analysis paralysis.
02
Personalization
Brands in different industries are leveraging personalization, from customized recipe offerings and personalized packaging to quizzes for personalized flavor selection and customized bean cans.
03
Interactive Marketing
Brands are finding success in providing interactive experiences in marketing activations and product offerings, as seen with OREO's Buzzfeed-style quiz and Heinz's customizable can keepsake promotion.
Industry implications
What the Gamified Curation trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Personalization and gamification in industry offerings can attract customers faced with analysis paralysis and elevate using technology to improve sales and customer experiences.
For
Retail
Interactive marketing has been a successful tool for brands to create a deeper connection with customers across different industries, from customization e-commerce websites to interactive experiences in brick-and-mortar stores.
For
Branding
The use of personalization to create a deeper connection with audiences has become a notable trend in brand marketing, as seen across different industries and in the forms of packaging, customized products, and more.
Workshop question
What could you change about your product or service to delight and better serve consumers?
Trend signals
Trend signals for Gamified Curation
Trend score 3.8 out of 10, from popularity 51%, activity 54%, freshness 8%.
Popularity51%
Activity54%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Gamified Curation trend
5 featured examples from May 23 to Oct 14, 2017CategoryLifestyle
Personified Chocolate Packaging
Luvit Cocoisms Gives Personality to Four Different Chocolate Types
The food and beverage industry can leverage personalized packaging and interactive branding techniques to make their products stand out and connect with consumers.
CategoryLifestyle
Customizable Recipe Cookbooks
Buzzfeed's Tasty Cookbook Offers Personalized Messages and Sections
The publishing industry can explore disruptive innovation opportunities by offering customizable cookbook options, incorporating personalized messaging, and streamlining the onlin…
CategoryLifestyle
Personalized Bean Cans
For Its Slogan's 50th Anniversary, Heinz is Offering Customized Cans
Personalized packaging and limited-edition designs can help food and beverage brands engage with consumers on a deeper level.
CategoryMarketing
Personalized Cookie Tastings
After a Quiz, OREO is Pairing People with Unique OREO Cookie Flavors
Food and beverage companies can launch similar personalized tastings campaigns to promote new products and engage consumers with their brands.
CategoryLifestyle
Inspirational Mealtime Tools
WhatsForDinner.com Provides Recipe Suggestions Following a Quiz
The food and recipe services industry can leverage the trend of convenient recipe suggestions to create personalized meal planning platforms and apps.
