Gamified Curation

Food products become easier to choose and enjoy with interactive choosing

Implications - Analysis paralysis is more prevalent in the digital age, as there is an overload of information and choices consumers can make. This has increased the popularity of curation, however the process of curation can be daunting in and of itself. Gamified curation combines ease of choice with interactivity and enjoyment to satisfy the modern consumer.
SCORE 6.8
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24,418 Total Clicks
May 17 - Nov 17
This Month and Warm
LifestyleFood
Featured Examples
Personified Chocolate Packaging - Luvit Cocoisms Gives Personality to Four Different Chocolate Types
SCORE 7
This Year and Warm 935 Clicks Pub: May 23, 17
Personified Chocolate Packaging
Luvit Cocoisms Gives Personality to Four Different Chocolate Types
In an attempt to make dark chocolate more appealing to an Indian market that largely prefers milk chocolate, BLOK designed flavorful, personality-packed branding for LuvIt Cocoisms. Luvit... [More]
Customizable Recipe Cookbooks - Buzzfeed's Tasty Cookbook Offers Personalized Messages and Sections
SCORE 7.6
This Year and Hot 865 Clicks Pub: May 23, 17
Customizable Recipe Cookbooks
Buzzfeed's Tasty Cookbook Offers Personalized Messages and Sections
No matter how good a cookbook is, there are generally a few recipes that don’t appeal to every at-home chef—but the Buzzfeed Tasty Cookbook has the potential to change this. Buzzfeed Tasty&#... [More]
Personalized Bean Cans - For Its Slogan's 50th Anniversary, Heinz is Offering Customized Cans
SCORE 7.4
This Quarter and Warm 518 Clicks Pub: Oct 14, 17
Personalized Bean Cans
For Its Slogan's 50th Anniversary, Heinz is Offering Customized Cans
To help fans celebrate half a century of its beloved “Beanz Meanz Heinz” slogan, Heinz has rolled out a number of unique activations, which includes giving consumers the chance to create... [More]
Personalized Cookie Tastings - After a Quiz, OREO is Pairing People with Unique OREO Cookie Flavors
SCORE 5.7
This Year and Warm 376 Clicks Pub: Aug 4, 17
Personalized Cookie Tastings
After a Quiz, OREO is Pairing People with Unique OREO Cookie Flavors
To help promote its newest OREO cookie flavors, OREO is launching a campaign to ‘Discover Your Flavour.’ OREO is launching a six-week tour across the UK that offers a fresh take on... [More]
Inspirational Mealtime Tools - WhatsForDinner.com Provides Recipe Suggestions Following a Quiz
SCORE 3
This Year and Mild 57 Clicks Pub: Jul 20, 17
Inspirational Mealtime Tools
WhatsForDinner.com Provides Recipe Suggestions Following a Quiz
In order to help busy people quickly get ideas for what kind of food they can prepare at home, the T. Marzetti Company launched a new site called WhatsForDinner.com. On this platform, users are... [More]
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