Childlike Museum Totems

Jaime Hayon's Merry Go Zoo is on Display Outside an Atlanta Art Museum

Spanish designer Jaime Hayon's Merry Go Zoo installation is currently on display outside of Atlanta's High Museum of Art, turning the museum's courtyard into a charming playscape as fun to children as it is aesthetically interesting to adults. The Merry Go Zoo structures are each modeled after different species of animal, though the designs take significant, cartoonish liberties in their depictions.

It's difficult to determine with certainty, but the four animals in the Merry Go Zoo installation seem to be a chicken, a monkey, a rabbit, and a person. Each of these models is placed atop a striped, carnivalesque pedestal, and these pedestals rotate freely. Kids are thus encouraged to interact with the sculptures, spinning them like playground carousels.

The High Museum of Art typically houses contemporary work suited to adult audiences, so Merry Go Zoo is a clever way of attracting kids to the world of art.

Interactive Art Installations
Creating interactive art installations can engage and attract both children and adult audiences.
Playful Aesthetics in Design
Incorporating cartoonish and whimsical elements into design can add charm and appeal to various products and spaces.
Blurring Boundaries Between Art and Play
Exploring the intersection of art and play can create unique and immersive experiences for visitors.

Where This Applies

Art and Museums
Art museums can incorporate interactive installations to enhance visitor engagement and appeal to a wider audience.
Design
Designers can incorporate playful and whimsical elements into their creations to add unique charm and differentiate their products.
Entertainment and Theme Parks
Theme parks and entertainment venues can explore the use of interactive installations to enhance visitor experiences and create memorable moments.
SCORE
1.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z (primary audience)
  • Gen Alpha (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 36%
Activity 1%
Freshness 8%