Being that the frozen dessert category is growing quite fast, the M&M's Frozen Ice Cream Bars come as a new product from the brand that aims to deliver the favorite flavor of the classic candy.
The ice cream bars are made by utilizing reduced fat vanilla ice cream that has been mixed with milk chocolate M&M's that have been crushed. The bars are then treated to a milk chocolate coating to make them look more like a traditional candy bar than just an ice cream treat.
The M&M's Frozen Ice Cream Bars are individually wrapped and come in packs of six, and come as an example of how brands like Mars Chocolate are expanding existing product lines to satisfy consumer preferences for variations on their favorites.
Why This Trend Is Growing
- Growing Frozen Dessert Category
- Disruptive innovation opportunity: Develop new and unique frozen dessert products that cater to ever-growing consumer demand for unique and exciting frozen dessert options.
- Reduced Fat Ingredient Products
- Disruptive innovation opportunity: Explore alternatives to existing high-fat dessert products and develop low-fat alternatives that still deliver on taste and quality.
- Expansion of Product Lines
- Disruptive innovation opportunity: Expand existing product lines to offer consumers more variations of their favorite products.
Industries Being Reshaped
- Frozen Dessert Industry
- Disruptive innovation opportunity: Develop innovative products such as low-sugar, high-nutrition, or eco-friendly frozen desserts that cater to new and existing market segments.
- Confectionery Industry
- Disruptive innovation opportunity: Merge the best of sweets and frozen desserts to create wholly new products and offerings.
- Dairy Industry
- Disruptive innovation opportunity: Explore new opportunities to innovate within the dairy industry, such as developing dairy alternatives or exploring new flavor profiles to expand market share.
