The Aetherstream Combines Mobility with a Minimal Aesthetic

 - Nov 6, 2017
References: aetherapparel & psfk
The Aetherstream is a contemporary pop-up shop on wheels that combines mobility with a minimal aesthetic to promote brand awareness on a wider scale.

It can be difficult for brands to accurately represent themselves in a small, temporary space, which is why the Aetherstream uses its small stature to its advantage. Focusing primarily on travel, this small vehicle presents consumers with the brand's full line of outerwear, technical knits and more, all while boasting a minimal aesthetic. The interior of the space features an aluminum ceiling, eliciting a sense of industrialism, while the wooden shelving adds a touch of warmth.

This small, but modern, space uses design to embody specific elements of the brand in a manner that makes for easy city-to-city transportation.