The Peugeot phone booth car dealership may very well be the smallest car dealership in the world. The French automaker's marketing stunt is an attempt to push its online ordering platform. In the London phone booth there's no sales person, just a tablet connected to the automaker's online ordering system. Users can browse the selection of Peugeots and configure one of their own. If they want to check out their creation they'll need to visit an actual dealership.
The Peugeot phone booth dealership is located in London's Russell Square and using it requires an access code obtained from the popup's website. While the Peugeot phone booth car dealership likely won't lead to many sales it is a smart way for the automaker to tout its online ordering platform and the convenience it brings.