An interactive lightshow has taken over Tokyo's Shiseido Ginza building, creating a neuroscience-inspired experience for the store's visitors. The display contains three different rooms and was designed as an immersive attempt at introducing the store's new cosmetic products.
Each of the three rooms, titled ‘neuro surge’, ‘interactive wall’, and ‘product room’ contain a different installation. The first two rooms feature colorful lasers that can be controlled by touch and aim to represent that brain's reaction to seeing a new product. The first installation is an astonishing nine feet high, while the second stretches across an entire wall in a room.
The third room features a dimly lit quiet space where visitors are introduced to samples of the new product.
Photo Credits: designboom, stg.shiseido.co.jp