Artisanal Care

Shoe care has become a subculture in its own right

Implications - With sneaker culture continuing its domination in the fashion world, the shoe care category that works in tandem with it has grown to accommodate artisanal production and branding. This shift comes as consumers increasingly make purchase decisions based on how those decisions fit into their lifestyles and image, rather than making them based on functionality and quality alone.
SCORE 6
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Activity
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Megatrends
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133,477 Total Clicks
Jan 16 - Nov 17
This Month and Average
Featured Examples
Sneaker-Cleaning Shops - The Jason Markk Store in NYC Specializes in Professional Shoe Cleaning
SCORE 6.7
Warm 765 Clicks Pub: Jun 11, 16
Sneaker-Cleaning Shops
The Jason Markk Store in NYC Specializes in Professional Shoe Cleaning
Jason Markk is a Los Angeles-based store that is set to make temporary roots in New York City with a new professional sneaker-cleaning service pop-up. The pop-up store will be styled like a beauty... [More]
Minimalist Shoe Care Kits - Tangent's Shoe Care Set Includes Essentials for Brushing and Polishing
SCORE 5.2
This Year and Warm 450 Clicks Pub: May 2, 17
Minimalist Shoe Care Kits
Tangent's Shoe Care Set Includes Essentials for Brushing and Polishing
Many consumers who love collecting and wearing unique shoe designs will also appreciate the minimalist, aesthetically pleasing approach that Tangent took with the making of its shoe care set. The &#... [More]
Artisanal Sneaker-Cleaning Packs - This Men's Society Shoe Care Kit Features a Handy Cleaning Guide
SCORE 5.1
This Year and Warm 293 Clicks Pub: May 3, 17
Artisanal Sneaker-Cleaning Packs
This Men's Society Shoe Care Kit Features a Handy Cleaning Guide
This shoe care kit from Men’s Society consists of two bottles of sneaker-specific cleaner fluid, a brush intended for delicate suede and canvas materials, and a handy how-to guide for those... [More]
Co-Branded Sneaker Cleaners - Patta and Jason Markk Teamed Up for an All-Black Cleaning Kit
SCORE 2.4
Untested 354 Clicks Pub: Jan 26, 16
Co-Branded Sneaker Cleaners
Patta and Jason Markk Teamed Up for an All-Black Cleaning Kit
Shoe care brand Jason Markk and Amsterdam-based shoe retailer Patta recently released a limited edition sneaker kit. The unique collaboration boasts an all-black theme, with Jason Markk and Patta... [More]
Album-Honoring Cleaning Kits - The Jason Markk x J. Dilla Kit Honors the Iconic Donuts Album
SCORE 2.2
Untested 232 Clicks Pub: Feb 25, 16
Album-Honoring Cleaning Kits
The Jason Markk x J. Dilla Kit Honors the Iconic Donuts Album
Jason Markk’s premium shoe care label has partnered with the J. Dilla foundation to release a limited-edition cleaning kit that honors the late rapper’s Donuts album. Marking the 10th... [More]
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