Category
Lifestyle
Assisted Choices
3.0
Trend score
Trend
What is the Artisanal Care trend?
Artisanal Care: With sneaker culture continuing its domination in the fashion world, the shoe care category that works in tandem with it has grown to accommodate artisanal production and branding. This shift comes as consumers increasingly make purchase decisions based on how those decisions fit into their lifestyles and image, rather than making them based on functionality and quality alone.
Trend themes
Themes within the Artisanal Care trend
Three behaviours holding the trend together01
Artisanal Shoe Care
Shoe care has become a subculture in its own right emphasizing the importance of individualism and self-expression in everyday life.
02
Branded and co-branded shoe care products
Companies are implementing branding strategy in shoe care products indicating a larger shift in sales and marketing to target unique customer groups.
03
Professional sneaker-cleaning services
Consumers are investing in post-purchase maintenance services to protect their sneakers' quality and longevity.
Industry implications
What the Artisanal Care trend means for industry
Where the trend changes the playbookFor
Retail
Retail professionals can capitalize on the rise of artisanal shoe care products and the demand for branded and co-branded shoe care products.
For
Fashion
Fashion professionals can keep up with the rise of sneaker culture and its related trends including the growth of professional sneaker cleaning shops.
For
Consumer Goods
Consumer goods professionals can incorporate the ideals of individualism and sustainability to cater to customers investing in post-purchase maintenance services and in-home care kits.
Workshop question
How can your brand create a lifestyle-based motivation to sell its products/services?
Trend signals
Trend signals for Artisanal Care
Trend score 3.0 out of 10, from popularity 38%, activity 43%, freshness 8%.
Popularity38%
Activity43%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Artisanal Care trend
5 featured examples from Jan 26, 2016 to May 3, 2017CategoryFashion
Sneaker-Cleaning Shops
The Jason Markk Store in NYC Specializes in Professional Shoe Cleaning
Retail industries can benefit from offering specialized shoe care services as a complementary service to attract customers.
CategoryFashion
Minimalist Shoe Care Kits
Tangent's Shoe Care Set Includes Essentials for Brushing and Polishing
Potential for footwear companies to enhance their product offerings by including complementary shoe care kits that align with the rise of the minimalist movement and cater to cons…
CategoryFashion
Artisanal Sneaker-Cleaning Packs
This Men's Society Shoe Care Kit Features a Handy Cleaning Guide
The rise in premium shoe care kits and increased consumer focus on sneaker maintenance presents an opportunity for companies in the footwear care products industry to create innov…
CategoryFashion
Co-Branded Sneaker Cleaners
Patta and Jason Markk Teamed Up for an All-Black Cleaning Kit
Retailers can explore strategic partnerships and co-branded releases to attract sneaker enthusiasts.
CategoryArt & Design
Album-Honoring Cleaning Kits
The Jason Markk x J. Dilla Kit Honors the Iconic Donuts Album
Disruptive innovation opportunities can be explored in the shoe care industry by developing specialized cleaning kits that target specific customer preferences and collaborations…
