Shoe care has become a subculture in its own right
Implications - With sneaker culture continuing its domination in the fashion world, the shoe care category that works in tandem with it has grown to accommodate artisanal production and branding. This shift comes as consumers increasingly make purchase decisions based on how those decisions fit into their lifestyles and image, rather than making them based on functionality and quality alone.
Workshop Question - How can your brand create a lifestyle-based motivation to sell its products/services?
Trend Themes
1. Artisanal Shoe Care - Shoe care has become a subculture in its own right emphasizing the importance of individualism and self-expression in everyday life.
2. Branded and Co-branded Shoe Care Products - Companies are implementing branding strategy in shoe care products indicating a larger shift in sales and marketing to target unique customer groups.
3. Professional Sneaker-cleaning Services - Consumers are investing in post-purchase maintenance services to protect their sneakers' quality and longevity.
Industry Implications
1. Retail - Retail professionals can capitalize on the rise of artisanal shoe care products and the demand for branded and co-branded shoe care products.
2. Fashion - Fashion professionals can keep up with the rise of sneaker culture and its related trends including the growth of professional sneaker cleaning shops.
3. Consumer Goods - Consumer goods professionals can incorporate the ideals of individualism and sustainability to cater to customers investing in post-purchase maintenance services and in-home care kits.
5 Featured, 38 Examples:
192,446 Total Clicks
Date Range:
Jan 16 — Nov 17
Trending:
Average
Consumer Insight Topics:
