Category
Lifestyle
Assisted Choices
Trend cluster
Category
À La
Smart
Restaurants harness technology to create personalized menus.
4.4
Trend score
Trend
What is the À La Smart trend?
À La Smart: Any consumer would prefer a personally cooked meal over stock menu items. While restaurants are well aware of that axiom, diner-specific dishes haven't previously been scalable beyond the confines of ultra-luxury eating. However, savvy restaurateurs have now found a solution, using AI and big data analysis to efficiently curate meals for each new patron. Likewise, businesses that use the power of AI can increase loyalty and enjoyment through directly personal experiences and products.
Trend themes
Themes within the À La Smart trend
Three behaviours holding the trend together01
Personalized AI menus
Restaurants are harnessing AI technology to create personalized menus using big data analysis, and businesses can also use the power of AI to increase loyalty through personal experiences and products.
02
Scientific menu creation
Restaurants like Shiba Ramen are using empirical, chemistry-based recipe development to create "scientifically flavorful" dishes.
03
Data-driven menus and personalization
Advancements in technology are allowing restaurants and QSRs to implement digital menu systems that are updated based on sales patterns, local events and weather. DNA-based meals are also emerging as an option catered to diners' specific dietary needs as identified through genetic testing.
Industry implications
What the À La Smart trend means for industry
Where the trend changes the playbookFor
Restaurant Technology
Restaurants can leverage AI technology in the form of personalized menus, while also implementing digital menu systems to optimize operations and offer a seamless experience for diners.
For
Fast Food Tech
Fast food chains like Long John Silver's are seeking to upgrade drive-thrus through implementing advanced digital systems and ultimately aiming for full automation.
For
Third-Party Delivery Services
Delivery services like UberEats are helping to bridge the gap between diners and local restaurants that may not traditionally offer takeout through creating virtual restaurants based on neighborhood data.
Workshop question
How could your business use AI to make a personalized experience for consumers?
Trend signals
Trend signals for À La Smart
Trend score 4.4 out of 10, from popularity 65%, activity 58%, freshness 8%.
Popularity65%
Activity58%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the À La Smart trend
5 featured examples from Jul 11 to Nov 14, 2017CategoryArt & Design
Artful Multi-Sensory Restaurants
'Tree by Naked' Offers an Immersive Dining Experience
Opportunity for hotels and restaurants to differentiate themselves by offering immersive multi-sensory dining experiences that appeal to discerning customers.
CategoryLifestyle
Virtual Takeout Restaurants
UberEats is Pairing with Local Eateries to Open Virtual Restaurants
The food delivery industry can leverage virtual restaurants to increase the variety of cuisines available to consumers in different locations.
CategoryLifestyle
Data-Powered Drive-Thrus
Long John Silver's is Implementing an Advanced Drive-Thru System
The implementation of advanced drive-thru systems and interactive menus presents disruptive innovation opportunities for improving customer experience and efficiency in the fast f…
CategoryLifestyle
DNA-Based Restaurant Dishes
Vita Mojo and DNAfit Offer Meals Based on Diners' Genetic Code
The partnership between Vita Mojo and DNAfit introduces a disruptive innovation in the restaurant industry by incorporating DNA testing for personalized nutrition.
CategoryLifestyle
Scientific Ramen Eateries
'Shiba Ramen' Creates "Scientifically Flavorful" Dishes
Opportunity for restaurants to incorporate scientific techniques and principles into their menu development, attracting customers seeking unique and innovative dining experiences.
