Facial cleansers are coming in more convenient, solid forms
Implications - Though traditional bar soaps for facial cleansing have been avoided in the past few years due to their drying properties, facial cleansers are now coming in reformatted, solid forms that avoid this issue. These products are able to combine both novelty and convenience in one compact form, offering a distinct selling point for consumers seeking both.
Workshop Question - How can your brand package its product/service in a way that emphasizes both novelty and functionality?
Trend Themes
1. Solid Cleansers - Consumers are gravitating towards solid cleansers due to their convenience and low-mess application method.
2. Dual Action Products - Products that contain two or more cleansing steps in one package provide a more comprehensive skincare routine to customers.
3. Jelly Cleansers - Jelly cleansers that come in unique, compact packaging are being designed to accommodate those with any skin type.
Industry Implications
1. Skincare Industry - The skincare industry is constantly innovating and releasing new products that challenge the traditional formulas for cleansers and other skincare products.
2. Beauty Industry - The beauty industry is always looking for ways to make their products more convenient and mess-free, particularly for customers on-the-go.
3. Travel Industry - Travel companies and firms are looking towards these solid, compact skincare products as an essential part of their clients' travel kits.
