Category
Fashion
Scaled Restraint
Trend cluster
Category
Solidified
Cleanser
Facial cleansers are coming in more convenient, solid forms.
3.4
Trend score
Trend
What is the Solidified Cleanser trend?
Solidified Cleanser: Though traditional bar soaps for facial cleansing have been avoided in the past few years due to their drying properties, facial cleansers are now coming in reformatted, solid forms that avoid this issue. These products are able to combine both novelty and convenience in one compact form, offering a distinct selling point for consumers seeking both.
Trend themes
Themes within the Solidified Cleanser trend
Three behaviours holding the trend together01
Solid Cleansers
Consumers are gravitating towards solid cleansers due to their convenience and low-mess application method.
02
Dual Action Products
Products that contain two or more cleansing steps in one package provide a more comprehensive skincare routine to customers.
03
Jelly Cleansers
Jelly cleansers that come in unique, compact packaging are being designed to accommodate those with any skin type.
Industry implications
What the Solidified Cleanser trend means for industry
Where the trend changes the playbookFor
Skincare Industry
The skincare industry is constantly innovating and releasing new products that challenge the traditional formulas for cleansers and other skincare products.
For
Beauty Industry
The beauty industry is always looking for ways to make their products more convenient and mess-free, particularly for customers on-the-go.
For
Travel Industry
Travel companies and firms are looking towards these solid, compact skincare products as an essential part of their clients' travel kits.
Workshop question
How can your brand package its product/service in a way that emphasizes both novelty and functionality?
Trend signals
Trend signals for Solidified Cleanser
Trend score 3.4 out of 10, from popularity 53%, activity 41%, freshness 8%.
Popularity53%
Activity41%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Solidified Cleanser trend
6 featured examples from Aug 8, 2015 to Oct 9, 2017CategoryMarketing
Jelly Based Charcoal Cleansers
boscia's Jelly Ball Cleanser is Ideal for Any Skin Type
The beauty industry can capitalize on the growing demand for unique and innovative skincare products, particularly charcoal-based options.
CategoryFashion
Facial Exfoliant Sticks
Tarte's 'Frxxxtion Stick' is a Three-in-One Solid Face Exfoliator
The skincare industry is well-positioned to innovate on the solid format introduced by Tarte's 'Frxxxtion Stick.'
CategoryFashion
Three-in-One Solid Cleansers
Caolion's Cleansing Sticks Transform from a Balm to an Oil to Foam
The beauty industry can explore the potential of solid stick formats to revolutionize their product offerings and meet changing consumer preferences.
CategoryLifestyle
Rose Skincare Sticks
The Korean Beauty Company 'Su:m 37' Produced a Rose Cleansing Stick
The Su:m 37 Miracle Rose Cleansing Stick presents an opportunity for the beauty industry to innovate in natural and multifunctional skincare products that cater to the rising dema…
CategoryFashion
Charcoal Cleansing Sticks
This 'boscia' Stick Aims to Draw Out Impurities from the Skin
The skincare industry can capitalize on the trend of solid, innovative products like the boscia Charcoal Cleansing Stick to provide unique and effective cleansing options for cons…
CategoryFashion
Dual Skin Cleansers
The Pixi + Caroline Hirons Double Cleanse Contains Two Cleansing Products
Disruptive innovation opportunity: Develop dual skin cleansers that combine different skincare formulas to enhance cleansing effectiveness and provide added benefits for consumers.
