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Solidified Cleanser

Facial cleansers are coming in more convenient, solid forms

Implications - Though traditional bar soaps for facial cleansing have been avoided in the past few years due to their drying properties, facial cleansers are now coming in reformatted, solid forms that avoid this issue. These products are able to combine both novelty and convenience in one compact form, offering a distinct selling point for consumers seeking both.
Workshop Question - How can your brand package its product/service in a way that emphasizes both novelty and functionality?
Trend Themes
1. Solid Cleansers - Consumers are gravitating towards solid cleansers due to their convenience and low-mess application method.
2. Dual Action Products - Products that contain two or more cleansing steps in one package provide a more comprehensive skincare routine to customers.
3. Jelly Cleansers - Jelly cleansers that come in unique, compact packaging are being designed to accommodate those with any skin type.
Industry Implications
1. Skincare Industry - The skincare industry is constantly innovating and releasing new products that challenge the traditional formulas for cleansers and other skincare products.
2. Beauty Industry - The beauty industry is always looking for ways to make their products more convenient and mess-free, particularly for customers on-the-go.
3. Travel Industry - Travel companies and firms are looking towards these solid, compact skincare products as an essential part of their clients' travel kits.
3.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 52 Examples:
129,677 Total Clicks
Date Range:
Aug 15 — Nov 17
Trending:
Average
Consumer Insight Topics:

Featured Examples

Jelly Based Charcoal Cleansers
Jelly Based Charcoal Cleansers
boscia's Jelly Ball Cleanser is Ideal for Any Skin Type
The preservative-free skincare brand boscia is becoming increasingly known for its charcoal-based beauty products, and one of its newest is the brand’s Jelly Ball Cleanser. The unique... MORE
Facial Exfoliant Sticks
Facial Exfoliant Sticks
Tarte's 'Frxxxtion Stick' is a Three-in-One Solid Face Exfoliator
Although exfoliating scrubs are typically sold in liquid or powder formats by the bottle and jar, the ‘Frxxxtion Stick’ is a novel vegan-friendly product from Tarte Cosmetics that comes... MORE
Three-in-One Solid Cleansers
Three-in-One Solid Cleansers
Caolion's Cleansing Sticks Transform from a Balm to an Oil to Foam
South Korea’s Caolion recently launched a unique solid cleanser for the face that transforms from a balm to an oil and then to a foam to provide a deep cleanse. The ‘Pore Triple Action... MORE
Rose Skincare Sticks
Rose Skincare Sticks
The Korean Beauty Company 'Su:m 37' Produced a Rose Cleansing Stick
K-beauty—like K-pop—is getting more and more popular and the Miracle Rose Cleansing Stick by Korean company, Su:m 37 is a perfect example. Showcased on NBC’s Today Show, the Miracle... MORE
Charcoal Cleansing Sticks
Charcoal Cleansing Sticks
This 'boscia' Stick Aims to Draw Out Impurities from the Skin
The brand boscia offers many different skincare products and its ‘Charcoal Deep-Pore Cleansing Stick Treatment’ is more unique than most. Rather than coming in liquid, foam or gel form MORE
Dual Skin Cleansers
Dual Skin Cleansers
The Pixi + Caroline Hirons Double Cleanse Contains Two Cleansing Products
This new cleansing product allows you to effectively double cleanse, as one container holds both a cleansing balm and a cream cleanser. Double cleansing, or washing your face twice (once to get rid... MORE

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