Prenatal Product

Prenatal health products are no longer only packaged in pill form

Implications - Ingestible prenatal nutrition products once mostly came in the form of supplements in pill form, but now everything from water to oat bars are being marketed as beneficial to the health of expecting mothers. This shift broadens the market reach of these brands, offering a two-way benefit where the companies have more opportunity for consumers to purchase, while consumers are allowed more choice in their health-related purchases. It also serves as a blanket marketing term which allows brands to push their products as being "essential" for specific groups of people – in this case, pregnant women.
SCORE 5.3
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37,799 Total Clicks
Nov 15 - Nov 17
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Featured Examples
Millennial-Targeted Multivitamins - Rainbow Light's 'Vibrance' are Custom Vitamins for Health
SCORE 7.1
Warm 3,307 Clicks Pub: Feb 23, 17
Millennial-Targeted Multivitamins
Rainbow Light's 'Vibrance' are Custom Vitamins for Health
Rainbow Light is a producer of vegan and gluten-free vitamins for health that are made with a base of whole food ingredients. Its newest product collection, ‘Vibrance,’ is being... [More]
Pregnancy Care Water - 'WaterBaby' Offers an Enriched Way to Consume Water During Pregnancy
SCORE 3.9
Mild 817 Clicks Pub: Nov 13, 15
Pregnancy Care Water
'WaterBaby' Offers an Enriched Way to Consume Water During Pregnancy
While it’s essential to drink water during pregnancy, WaterBaby is specifically formulated to hydrate expectant mothers, as well as supply them with the required amount of folic acid and other... [More]
Prenatal Oat Bars - Happy Mama's Prenatal Nutrition Bars Support Pregnant and Breastfeeding Women
SCORE 4.9
Average 522 Clicks Pub: Apr 29, 16
Prenatal Oat Bars
Happy Mama's Prenatal Nutrition Bars Support Pregnant and Breastfeeding Women
Happy Family is a company that makes a range of snacks to nourish babies and young children, as well as products for women that address issues like prenatal nutrition. One of the newest products... [More]
Prenatal Iced Teas - Hey Mama! Makes Prenatal and Postnatal Iced Tea for Women
SCORE 4.5
Average 723 Clicks Pub: Nov 13, 15
Prenatal Iced Teas
Hey Mama! Makes Prenatal and Postnatal Iced Tea for Women
While there are countless types of prenatal and postnatal supplements for women, Hey Mama! makes consuming these vital nutrients much more fun in the form of a unique line of iced tea for women. Hey... [More]
Maternal Cereal Bars - Nutrimom's Snacks for Moms Supply Nutrients for Pregnancy and Nursing
SCORE 2.8
Mild 489 Clicks Pub: Nov 13, 15
Maternal Cereal Bars
Nutrimom's Snacks for Moms Supply Nutrients for Pregnancy and Nursing
Over the course of the nine long months of pregnancy, working, traveling and exercising doesn’t stop for many expectant mothers—in order to cater to women on the go, Nutrimom developed a... [More]
Prenatal Subscription Box Services - The BINTO Subscription Provides Pre and Post-Natal Products
SCORE 3.3
Mild 465 Clicks Pub: Jun 7, 17
Prenatal Subscription Box Services
The BINTO Subscription Provides Pre and Post-Natal Products
For women who are looking for products that support their pre and post-natal needs, but don’t know where to start, the BINTO subscription service is the perfect solution. Designed to support... [More]
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